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    The Next Evolution Of Influencer Marketing

    April 18, 2017
    More and more businesses are allocating their marketing budget for the influencer marketing campaign. Influencer marketing is a concept where a specific influencer is emphasized instead of the overall market. The influencers (people with a reasonable no. of followers in the social media) are chosen by the businesses to promote their products and services in the influencer marketing campaign. According to the study, an effective influencer marketing has an ROI of $6.5 for every dollar spent on the campaign. This is extremely high and attractive. Because it’s so effective, many businesses are leaning towards influencer marketing. According to the recent survey, around 84% of the marketers are planning to start an influencer marketing campaign within the upcoming 12 months. You must have understood by now that influencer marketing is going to be an even more popular concept in the upcoming times. You must be thinking that the concept of influencer marketing has just emerged, and what new evolution might be there in this concept. There are many events taking place in the business world, and it has led to the next evolution in the influencer marketing. Current issues of the influencer marketing Many people are now aware of the concept of influencer marketing. Many brands have tried to create effective micro-influencer marketing campaigns. Some brands have got a tremendous amount of success while others have miserably failed, and they have lost their time, money, and authenticity. Some big companies like Disney and the Addidas have faced a miserable condition because of their campaign. Disney hired the YouTube star Pewdiepie for the campaign, but soon after that, there was an anti-Semitic content seen on their YouTube channel. Disney quickly ended up distancing themselves from their channel. Another company who had a miserable influencer marketing campaign was the Addidas. The Addidas hired Naomi Campbell, a supermodel, to promote their product. Naomi ended up copying and pasting the whole email to her page. This led to decreasing their authenticity. Many other common influencer marketing mistakes seen lately are: one –off campaigns only measuring social metrics Focusing only on celebrities, and so on… What is the next evolution of the influencer marketing? With many mistakes observed in the past, many changes are coming to further improve the effectiveness of the influencer marketing campaign. The businesses along with the social media influencers have learned their lessons. Here is how the influencer marketing will shape in the future. Expert’s Opinions Instead of only asking third-party influencers to promote the product, the experts themselves can promote the product. They have in-depth information about the product, and they can explain it in a better way. According to Andy Polansky, CEO at Weber Shandwick shared his insight saying that there is a strong correlation between corporate reputation and CEO engagement. Turning your experts into influencers can actually improve the campaign. The campaign can be even more effective when third-party influencers share the video. Influencers are brands Many influencers were seen posting spam contents to promote various products. However, this

    Improving Your Site Design to Convert Your Visitors Into Paying Customers

    April 13, 2017
    If you track the traffic to your website, you may be confused as to why you have a lot of visitors but not an increase in profitability. Your lack of paying customers could be any number of things, although your site’s design could be to blame. Here are some tips for improving your site’s design to help turn your visiting, potential customers into paying ones: Prove That You’re Trustworthy We live in an age where anyone can create a webpage, and there are over a billion on the Internet. We all know that some are good and others are untrustworthy can be dangerous to click. So, as a business owner with a website, how do you prove to your customers that you are trustworthy? There are a lot of features you should add, like a secure checkout, but your design can make you easier to trust, too. First, testimonials or the number of customers you’ve served can be helpful. Some experts even recommend having a live Twitter feed or “Live Chat” for 24/7 customer inquiries or support. Secondly, make your return policy and privacy statements easy to read and easy to spot on your home page. Finally, consider your use of color. The color blue is associated with trust, so it’s smart to utilize this color in some parts of your design. Include Social Media Social media buttons are easy to add to the design of your website, but some business owners forget to add them. Many people assume that social media is for a younger audience and maybe young consumers aren’t your target audience. Regardless of demographic, add social media buttons in a place that will be easy to find. Not only will it show customers that you are “in the know” and relevant, but it’s a great opportunity for some free advertising. Mobile Friendly Design Making your website mobile-friendly is a “must have” these days. Fortunately, this is easy to achieve using eHost website builder, which makes your design mobile-friendly on a variety of devices from smartphones to tablets. With more people choosing to shop online and a growing number of shoppers using their smartphones to buy, you can lose an otherwise easy sale if your site doesn’t work well on the go. Focus on Ease of Navigation Your website may be one of the best-looking sites on the web, with great content and a plethora of information that will improve your sales, but if it’s hard to navigate it’s worthless. Most customers don’t want to spend time trying to figure out how to get around on your site, even if they love it, and they are likely to move onto another website. Make your site’s design easy to use for everyone and you are sure to see more sales. Allow Customers to Contact You As an online business, you may never hear from a customer, especially if your site is designed to take care of everything. Even if this is the case, it’s important to let your

    Conversation That Converts: How To Create Real Money In Your UX Design

    June 23, 2016
    First impressions last, and if you are a user experience (UX) designer, you would know first-hand what that really means. UX designers care about the look, the swag. But only because they care a lot about users and their preferences. They also care about the brand and how it will send its message across, how it will enhance experience and engagement, and how it will make money, of course. User experience web design has evolved over the years. As websites were turned into apps, e-mail into in-mail, and blogs into social media posts, it was imperative for UX design to also embrace the change. But while UX design tools have become more sophisticated, the goal has remained the same. A research from the Oxford Journal stated that the goal of every and all user experience principles is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” The investment of a digital marketing agency for UX design is well-warranted. Companies know that a professionally-designed digital platform will bring in the likes, shares, and comments. They know that it enhances their audience’s experiences which translate in conversions and actual profit. How do you do it? Here are seven actionable ways to win at the UX design game. Who are you Designing for? Be in the mindset of the user. Only by really understanding the people you are designing for will you be able to create a great web design. Have a persona of the target market in mind. Are they young, mostly women, mostly men, loves to shop, active in social media, online shoppers, etc.? With this, you will have an idea of how your design is supposed to look and work, and what needs are there to satisfy. Know who you are designing for so you would also have a clear idea of your deliverables. Make it easy In achieving a conversion-based UX design, it is important to put the user first. Designers are online most of the time and they can tell a good UX design from a bad one in just a few seconds. Now, put yourself in the shoes of a regular user to identify pain points and eliminate them. Make navigation simple. Style is important but never compromise functionality. Make sure that everything that the market could possibly want (products, promos, contact, etc.) can be easily located. Avoid repetitive tasks. Stop making users re-enter passwords all the time or going back to the main menu just to find themselves starting all over again. Bring Out the Beauty Of course, the look is important. First impressions last, after all. Design should appeal to your target market and must be easy on the eyes. Don’t saturate your audience with too much of the good thing. Remember to push branding while doing the layout, picking a theme or a font style. Always balance look with functionality. It is also important to be consistent and forcing the user to

    5 Signs Your Website Needs A Redesign

    July 23, 2017
    In the modern business world, your website is one of the most important marketing tools you have. Fast overtaking the business card or classified ad as a method of promotion, your website should be raising your brand profile and driving more sales. In fact, for many businesses, their website is not just their main marketing tool but also their main sales platform. It’s all too easy as a business owner to let your webmaster tasks slip down the to-do list, and often it is only a fresh pair of eyes that will notice what you need to improve to stay looking fresh. To identify whether your website needs a redesign, here are some of the major tell-tale signs. 1. It doesn’t work on mobile With more users now accessing the internet via mobile than via desktop, mobile should be the number one priority. Pretty much all websites are designed on a computer rather than on mobile, so they tend to be optimised for desktop rather than for more portable devices. Another common problem is that many websites were created before the smartphone revolution began, so their current designs were made with mobile far away from the designer’s priority list. Ask colleagues or friends with different types of mobile devices to let you check out your site on each of them. Once you have a list of your mobile site’s deficiencies, you will be in a much stronger position to know what needs to change. 2. It has old-fashioned features Like all designed objects, website features go in and out of fashion. The hit counter is one example of a website feature that has plunged out of vogue almost overnight. Those tickers that monitored how many people visited your site and displayed the total publicly were once considered highly innovative, but now they just look tacky. Keeping an eye on your website’s performance, of course, is a good idea as it allows you to see which groups of buyers are visiting and which pages are responsible for closing or losing you each sale. If you haven’t already, ask your designer to install Google Analytics or a similar software the next time your site gets relaunched. 3. It isn’t plugged into your social media accounts It’s believed there are almost two billion monthly active users on Facebook alone. Social media is one of the digital marketing linchpins of our time, and there is no reason for your business not to be taking full advantage of the huge customer pools and targeted data options that the world of social can offer. For that reason, your social media accounts should be integrated fully into your website. Consider installing widgets that show how many likes or followers you have, and make sure that a call to action such as “Like us!” or “Follow us!” is prominently displayed. Not only will this allow you to harness the power of social for your business, but it will also give your website a modern veneer and demonstrate that

    A Look At Bioinvasion In American and British Lakes and Waterways – The Unstoppable Zebra Mussel

    July 19, 2017
    America is responsible for a massive portion of the world’s trade, including cargo shipping. Besides the massive vessels that transport goods between the nations of the world, America has all manner of military, government, commercial, and private ships journeying to and from its shores. At any given moment, there are countless organisms being dumped into American shores, making their way upriver, and into lakes. This crisis can, however, be monitored and resolved through the use of cutting-edge technology and Information Technology services. The Problem with Zebra Mussels These tiny molluscs are among the most fiercely colonizing species in the world. They can reproduce at an alarmingly fast rate, and will commence carpeting many square feet with their tough shells. They clog water pipes, drains, the propellers of ships, there aren’t many surfaces that a zebra mussel cannot propagate upon and inhabit. Most indigenous aquatic species can hardly keep up with their reproductive rate, which consequently causes the majority of a lake’s nutrients and food to be rapidly devoured by them. Whole groups of native crabs, clams, and oysters will then perish as a result. The Zebra Mussel’s Journey to America One of the direst consequences of this unchecked bioinvasion was the introduction of the zebra mussel in 1986, thanks to a ship traveling from the Black Sea, which unknowingly dumped a massive amount of these tiny molluscs into Lake Erie. From here, these molluscs found their way through waterways (and were also continually transported through water ballast) to the rest of the Great Lakes in North America, including Lake Superior, Lake Ontario, Lake Huron, and Lake Michigan. They have even made their way into the Hudson River in New York. This freshwater mussel is a native of Russian and Ukrainian lakes. The fingernail-sized mollusc takes its name from its black and white stripes which are a common print found on its shells. Following the fall of communism and the reinstatement of global trade in the 1980s, these tiny mussels began being transported all across the planet thanks to water ballast. They have made their way to Spain, Sweden, Italy, Great Britain, North America, Hungary, the Czech Republic, and Netherlands. Networking as a Solution As the zebra mussel has become such a proliferated issue on such a global level, water-based authorities have now begun relying on Information Technology and Networking businesses to instate a global watchdog system which monitors the levels of this organism in the world’s lakes and rivers. Through the usage of advanced electronic sensors and monitoring equipment, commercial divers and small submersible devices can now scan lakes to estimate the number of zebra mussels present. This information is then relayed back to a global server which will raise alarms once the levels of zebra mussels reach destructive levels, and water authorities can then commence efforts to begin culling this invasive species from overtaking local populations and endangering native species and their habitats from extinction.

    How Redesigning Landing Page To Include Video Boosted Our Conversion

    July 8, 2017
    There are several ways to set up and improve the landing page to boost conversion. A large number of designers do not understand how creative landing pages need to be in order to attract clicks and conversions. Also, the new generation of landing pages is focused on excellent conversion rate, while offering useful information at the same time. If you want your business to be different from others, it is necessary to accept the trends and stay ahead in this ‘game’. The page that caught our attention is binaryoptionrobot.com. They added a video on their landing page that explains the product, its benefits, and the tools and features that you can use to trade with binary options. This significantly increased signups with the service and increased the trust of customers, as it added a human feel to a robotic product. Videos on landing pages can increase conversions by up to 86%. Also, video on the landing page is more appealing for clicks and more persuasive, which means greater chances for achieving the action that we desire. More than 60% of users prefer video above ordinary and simple boring text. Given the increasing popularity of the video (Youtube, Instagram, Vimeo), this way of presenting services and products will become a standard, not an exception. Apart from looking good, of course, if it is processed and brought to high standards, videos have advantages that cannot be compared to plain text. In order for your content to be informative and actively involve your users, it is necessary to connect emotionally. Nowadays, page visitors prefer products they have positive associations with. This means that you must actively engage your users in this area and keep the audience’s attention. This is a significant challenge for anyone who thinks that only text can contribute to better conversions on the page. Also, the video itself can function as a marketing campaign. Video can be easily shared among users, it can have answers to their questions and not only boost your conversions but also increase your reach and reduce bounce rate. Videos are popular because they allow customers to see exactly what they’re buying. This way you can introduce your product the best way and all sell it under a few minutes. However, don’t be pushy and expect that video will bring sales if you set it on your website. All website elements must create a quality content that you can present to the customers. This way, you expect growth and better results. As a recap, there are 3 main reasons to implement video and have your website more popular so you can boost your conversion: Storytelling video with high quality which will bond with a customer Product video to get shoppers to see your product, test it visually and buy it Landing-page video to help you sell product for your brand Tip for the end: If you have an online product or online service that can sell specific items, put together the instructional, promotional and educational video

    Mobile Games Aren’t Just For Kids

    June 27, 2017
    Smartphones and tablets can be distracting – especially for children, who are quick to download the latest big mobile game and play it all day long. Mobile games for kids have long dominated among smartphone games, with cutesy, cartoonish graphics and simple game mechanics ruling the day. But mobile games aren’t for kids alone, and a recent influx of more complex and adult-oriented games – including gambling games and government-sanctioned lottery games – are showing that adults can be just as addicted to games as their children are. Adults get hooked, too Mobile games use a variety of strategies to get us hooked. They tend to release little rewards to incentivize continued play, for instance. These psychological tricks are the real reason that games are so addicting, and they work just as well on adults as they do on children. The superficial things about a game – it’s cute graphics, for instance, or its name – aren’t what is really important. The behind-the-scenes psychological tricks that games use to keep you feeling the rush are the real reason for their success, and plenty of game designers have gone on to apply these strategies to games with more complex plots and more realistic graphics. These days, adults can download grim and gritty shooters, realistic racing games, and much more on their phones. And there are also plenty of nostalgia games: look-alikes and actual ports of classic games like Sonic the Hedgehog are available on your iPhone or Android device. There can be no doubt that these vintage games are aimed at adults – if you were a kid when Sonic the Hedgehog platformers were still popular, you’re at least in your mid-twenties by now, and could be significantly older than that. Rolling the dice Mobile games for adults use most of the same psychological tricks to keep you playing as the games made for younger players do. But where the games can differ is in their financial aspects. Most kids games rely on three basic ways to make money. The can either charge up-front for the game, give it away for free and run ads during the game, or give it away for free while charging for certain special in-game items (this last type of game is often called “freemium,” a play on its free status and its premium paid options). Adult games use all of these strategies, too, but they also can use a third option: gambling. In some states, adults are legally allowed to gamble through private companies. In virtually all states, adults have plenty of legal gambling options in the form of state-sanctioned lottery games. And all of these types of gambling are now making their way onto smart devices. According the gambling experts at Casino Room, mobile gaming is a fast-growing area for the gambling industry that may be helping to draw millennials into the world of online gambling. Big-time casinos are smart enough to see the opportunity here, and so are government institutions – like the

    9 Tips For Creating A Strong Content Marketing Strategy

    June 23, 2017
    It’s a necessity for every brand to be on the web in the current digital age. All the businesses are now being attracted towards setting their company’s website because of the huge potential that the internet has to offer to the businesses.  The statistic shows that there are around 49.6% of the people having access to the internet. And the best way to reach that enormous no. of internet users is with the help of contents. There are basically millions of digital contents created in a day. How to reach a huge no. of people with your content? To reach and influence your potential customers, you need to have a great content marketing strategy. A content marketing is a type of marketing where the marketers share various forms of digital contents to stimulate interest in the brands and products. How to develop a strong content marketing strategy? We will discuss this question in the next section of this article. Ways to develop a content marketing strategy that works A great content marketing strategy will help you win the trust of your potential customers, helping you to build a relationship with them. Here are 9 tips for you to develop an awesome content marketing strategy: Research first and then plan A content marketing is not only about randomly posting some quality contents. You need to have clear goals and objects. In order to create a good strategy, you got to research at first. Research on what you’re trying to do, then research about your audiences. Having clear set goals can help you check your performance. And, you will also be able to improve your strategies if your posts are not being effective to increase your business. Another important thing is researching about your audiences. If you know your audiences, then you will be able to create a content that is directed to your audiences. Create a tailored content that your potential customers will love to read. Be consistent How do great bloggers and YouTubers gain a huge no. of followers? It’s because they consistently post valuable posts and videos on their websites or their YouTube channel. If you do not post quality content consistently, then you cannot expect to have loyal readers. The loyal readers are the key to building a great brand. Posting valuable contents regularly will make your visitors revisit your blogs or channel, and the search engines will also rank your posts in a better position. Also, use sponsored content platform for getting a better result with your contents. Feedly can help you generate new ideas for your content In order to post consistently, you need to generate new and fresh ideas every time. However, the task of generating new ideas is not really a simple thing. This is where the Feedly platform can help you out. This platform stores all the recent posts related to your business to help you generate new ideas for your next content. And, this platform can also be used to find out

    Why You Should Choose Custom Web Design Over Website Templates

    June 14, 2017
    If you are in the process of setting up a business website, you are already on the right track. It is impossible to downplay the importance of a business website in today’s cutthroat business environment. You have probably seen the many website templates some which are free to use. It is tempting to use these templates to create your website to save costs. The truth, however, is that your website could never perform as well as one designed by reputable St. Louis web design company. There are a few good reasons to support this claim. Custom Website Caters to Your Unique Needs Each business is different and unfortunately this is not taken into account in designing website templates. With a template, your website can only perform at the level of your competition. A custom website on the other hand incorporates all the essential features you need with room to add more in the future if your current budget doesn’t allow you to have everything at once. Unique Design If you use the same website template as your competition, there isn’t anything to distinguish you from the rest. However, if two businesses offer the exact same product at the exact same price, the business with the better website will always win. The average online shopper is spoiled for choice. The only way to stand out from the hundreds or thousands of other people doing what you do is to create a customized website that effectively represents what your brand and business image is about. With Customization Comes Scalability It is imperative that you have a good idea of what you want to see on your website before contracting a St. Louis web design company. This list will help the designer create the most suitable website for your business. If you have no idea where to start, you can share what you hope to see on the website and the designer makes informed decisions about the most suitable design and features. As your business grows, so do your needs. With a template, you will likely have to create an entirely new website to keep up with your business growth. The problem of course is retaining all the visitors from the old website. Custom websites are highly scalable. This means that a web designer is able to add functions and features to the existing website as your business grows. Essential Considerations When Hiring a Web Design Company You really don’t need a lot of convincing to realize that a custom website is the only way to go. Sure it costs money when you can get a website for cheap or for free, but remember you get what you pay for. Before taking the leap and hiring a web designer, there are to essential items you should seriously think about. Who Owns the Design Graphics? If you don’t already have a brand, your web designer should help you create a logo and branding. Ensure that you can still use the graphics in other places

    5 Things To Consider While Buying Lanyards

    May 15, 2017
    In case you are a looking for a giveaway that is both useful and professional, it is highly recommended you give lanyards a try. The fact that they can be easily customized in any way you want, lanyards may conveniently be used to reflect the corporate image, color and values of your company. Five things that need to be considered before getting your lanyards printed are discussed below for your convenience and understanding. Consider the wearers The first thing that needs to be considered before placing your lanyards order is the people who are going to wear them and the event they are supposed to wear them to. For instance, if you want your team to wear these lanyards at a corporate event, going for satin or embossed polyester would be a good call as they are considered to be on the luxury side. These polyesters are comfortable and shiny so your company’s name and logo would be automatically highlighted. Can it be used as a giveaway? If you want to give lanyards away as a professional gift, you need to consider your budget first. After that, you can choose from a variety of different colors as well as attachments to go for a design that appears to be the most appropriate choice according to your budget and requirements. If you are looking for ideas, you may go for bootlace lanyards because they are known to be the best ones for attaching keys, USB drives or cards. You can also check out different attachments that are available with the lanyards and go for the ones meeting your requirements. In addition to this, you should also check out the ribbed or lanyards as they make pretty good choices due to the fact that they are usually available with plastic or metal attachments. Are you interested in eco friendly stuff? In case you are interested in products that are eco friendly, going for a lanyard manufactured using recycled products or bamboos might be a good choice. Such kinds of lanyards are usually pretty soft and comfortable to wear. Moreover, they are easy to print on. So if you are not a fan of leaving carbon footprints behind and want to make a statement, this might be the best choice for you. Check out the available materials If you want to get promotional lanyards, it is strongly suggested to check out the ones made up of polyester and nylon. The printings on the lanyards are usually carried out by the techniques of screen printing and dye sublimation. Other materials choices in this regard include vinyl, neoprene, elastic, cotton and denim in addition to several others. Front clip attachment As far as the front clip attachments are concerned, there are numerous options to pick out from. Firstly, it is highly recommended to choose a plastic or metal attachment. The metal ones look great and cast a good impression. Similarly, the plastic ones are known to be the best choice in case your workplace requires

    Why Every Business Should Have Influencer Marketing Campaign

    May 15, 2017
    If you have been reading the latest news on digital marketing in the last few years then you have surely read about “influencer marketing” somewhere before. Maybe you’ve even done some research on the topic or tried it out yourself. The point is, influencer marketing has been rising in popularity over the past couple of years and it is becoming increasingly popular every year. This type of marketing technique has numerous benefits over many other digital marketing techniques – it is often seen as a more affordable approach to increasing brand exposure and engagement, especially when compared to paid advertising services such as Google AdWords, Bing Ads, and Facebook Ad. Influencer marketing is also a technique that can help a business build a long-term relationship with an influencer in its own niche, which may lead to additional business opportunities in the future. Why Businesses Should Use Influencer Marketing For Brand Exposure Influencer marketing is not new, but the traditional way of implementing this marketing strategy often came with a lot of expenses and did not always yield positive results – mostly due to the fact that celebrities often charges millions of dollars to “endorse” a brand’s products or services. Luckily, the world of influencer marketing has changed and it is now possible to utilize this marketing strategy with a budget of less than $250 in some cases. The key to being successful with this marketing strategy, however, is to fully understand how it works, the pros and cons of the technique, and to determine how much you should really spend so that you do not blow your budget while testing the ground. How Does Influencer Marketing Work? Before we dive into the pros and cons of influencer marketing, let’s consider what this marketing strategy is and what it can do for your business. Flockler explains that influencer marketing still takes a lot from the traditional way that the strategy was implemented, which was usually through celebrity endorsements, but now rather utilizes social media celebrities, which comes at a lower cost than celebrities who has reached fame through television channels, movie releases, and music, among other. They also report that up to 82% of all major brands are now using influencer marketing in some way to their advantage. Square Dot explains that influencer marketing works because the strategy helps companies and brands tap into the success that influencers have already built for themselves. The influencer has spent years building up authority and a following on their profiles and even their blog – and by implement influencer marketing as part of a promotional strategy, the company or brand gains access to the followers and authority that the influencer has built throughout the years. Looking at how influencer marketing has helped other brands and companies climb the ranks can help you better understand how the strategy can help your business succeed in the online and offline world. Even micro-influencer marketing seems to offer brands a lot of opportunities to rise above the competition.

    How Your Online Business Can Benefit With Visual Content

    May 9, 2017
    When seeking to improve your online business, one of the main pieces of advice you tend to receive is to create engaging content. Of course, what qualifies as engaging content differs. For some businesses, blog posts are the top choice. Others benefit the most from email or social media content. Regardless of your company’s preferred type of content, it is important to include helpful visuals. Visual content is one of the most effective modes of content marketing for the vast majority of online businesses. With increasing numbers of users spending hours every day online and over 90 percent of marketers publishing visual content, engaging graphic and visual content is just part of appealing to consumers. Consider these 5 ways that your online business can benefit from visual content: 1.      Visual Content is Eye-Catching Half the battle in marketing is simply getting consumers’ attention. Especially in this age of the empowered consumer, online users are inundated with content that promotes or directly markets businesses and their products. If your content doesn’t catch consumers’ eyes instantly, it may easily be overlooked or forgotten once quickly skimmed over. Fortunately, visual content is inherently attractive. Made up of imagery, color, and evocative design, visuals naturally catch the eye of consumers. Once their attention is caught, consumers then quickly decide whether they like the visual and if the content it offers is worth clicking on, viewing completely, or remembering. 2.      Video Visuals Have High Conversion Potential A particular engaging form of visual content is video. A variety of types of video content are surging in popularity and proving effective. The explainer video, for example, tells consumers short stories to grab their attention and their interest. Some introduce companies or products, other explain how a specific service or process works. By offering simple, short, and tantalizing explanations in easy-to-digest videos, many businesses are reaching consumers and then quickly converting them into loyal customers. The process of creating effective video content is surprisingly easy as well. A reputable, popular company like Spiel will work with a business like yours to create stunning video content customized to convert consumers efficiently. 3.      Graphics can be Made Affordably Producing visual content is not as complicated or expensive as many business owners think. Free online graphic creation tools, for example, can be utilized by your marketing staff. Many cost-effective programs with more advanced tools are also available. It is common to outsource visual marketing projects to marketing firms or hire freelance graphic designers. Many companies effectively leverage the power of visual content while reaping the benefit of saving costs by using online tools or service providers instead of hiring full-time designers. 4.      Visuals Get the Message Across Quickly One of the reasons visual content is so popular among both consumers and companies is because of its convenience. Messages can be relayed concisely and quickly through visual content. The content is easy to skim and often more memorable than reading full paragraphs on a web page. Basically, visual content speaks for itself.

    Top 3 Brands The Generation Z Thinks Are Cool

    May 4, 2017
    Generation Z is defined as the people born after the Millennials. Though the age range is unclear, it is somewhat perceived as those who were born from late 90’s to the early 2000’s. A data gathered in 2015 showed that the post-Millennials were starting to catch up to the Millennials in terms of numbers (66 million vs 69 million). Thus, companies have been putting an effort to cater to these new generation, imagining the profit that they can make based on the numbers. Here are the top 3 brands who made the most out of the situation, catapulting their names in the process. Nike, Still Doing It In an age bracket wherein peer’s perception is important, the Jordans, Kobes and Lebrons guarantee to net a positive impression. They appeal to everyone, regardless of age, thus making NIke as one of the most popular apparel in this group as well. The technology they use in creating a pair of shoes makes it comfortable to wear. The quality is considered top-notch. The range of colors allows teens to choose which pair fits their desired look. In the recent survey conducted by Piper Jaffray, Nike notches 50% of the total votes from 5,500 teenage responders. This is an impressive result,considering the number of competitors offering the same product. Nike has basically created a brand value that appeals to the young generation. Apple, Gold Standard Applications like Snapchat and Instagram are popular among the Gen Z. Thus, having a capable camera is a must for them. The iPhone’s camera is not just capable; it is one of the best among the smartphones in the market. Because of the crisp and clear images and video clips it generates, it allows adolescents to capture moments more vividly. The responsiveness of the phone is unmatched. The new depth effect features allows users to take a professional photographer-esque shots. Couple these with other functionalities iand this phone becomes a necessity, rather than a luxury, in this age. Forever 21, Riding the Wave Taking Stocks with Teens, a study conducted by Piper Jaffray, found out that 21% of a teen’s budget was allocated for clothing. Coincidentally, Forever 21 emerged as the top clothing brand for this generation (39.39%). The result is not surprising given the efforts put by the company to evolve together with the latest fashion trends, from jogger to worn-out pants and fitted to oversized shirts. Their designs are bold and flamboyant, perfectly capturing the characteristics of the youth these days. It helps that popular celebrities, like Taylor Swift and Kylie Jenner, are seen wearing their clothing line and are very vocal of their fondness of the brand. Finally, add the fact that they don’t cost that much as compared to its peers. Final Thoughts Self-expression is important among the Gen Z. They are establishing an identity to present to the society. Therefore, brands that allow them to showcase their individuality often do well in the market. You can ask any branding agency San Francisco, and they

    Offshore Mobile Software Development: Reasons To Use Agile Methodologies

    April 20, 2017
    “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein Much has been and continues to be spoken about the positive and negative impacts of globalisation on the world’s business and financial markets. As the English language has been adopted as the world’s primary business language, so has the US Dollar ($) accepted as one of the world’s major trading currencies. By way of an explanation, let’s assume that I live in the USA, and I would like a mobile business app developed. Before the rise of globalism, I would have to either employ software developers to develop my app for me, or I would have to contract the work out to a national, or even local, software development house. In the last 15 years or so, Information Technology (IT) companies have sprung up all over the globe. The increase in high-speed Internet connections has been a primary driver of IT globalisation. Companies can now communicate with each other easily and efficiently. Therefore, if we go back to our example, I can now contract an offshore software development company from any country in the world to develop my mobile app. Agile methodologies Now that we have discussed the possibility of connecting with an offshore company to develop a mobile business app, let’s look at the concept of Agile, and how it helps software houses efficiently develop customised software. Agile project management “Agile project management describes a set of principles for software development under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams.” In other words, the Agile method of software development is perfect for offshore software development teams. It breaks the software development process up into small increments or iterations. Agile methods essential equate to building the software or app in small steps. The advantages of designing and developing the app in small steps are that the developers and testers are sure that a particular section works before moving onto the next section. It minimises the amount of time that is spent up-front in planning and designing an application, only to discover that the design is not satisfactory.  Finally, a working product is demonstrated to all stakeholders at the end of every iteration. Distributed teams and Agile Agile Methodologies recommend that a customer representative or product owner should be present in every development team. If we go back to our original example, a product owner is someone who represents my business interests. This to make sure that the development stays on track regarding the operational requirements. Because of the distributed nature of global software development teams, the product owner does not need to be in the same country as the rest of the team. What is more important is that the whole team collaborates closely with each other. Final words From the above discussion, we can see that the Agile methodologies work very well for an offshore mobile software development company. The small development iterations, as

    Keeping Remote Time

    March 28, 2017
    Many digital nomads develop apps, websites, and more from a distance. They are employed because of their expertise and the quality of their work. Their independence is their own choice, but it comes with some problems for nomad and employer. Time is their friend Nomads seek the freedom to work where and when they want. But, if they are to produce to the client’s needs, they still must find some schedule to govern their work. While a plastic surgeon in Vegas might have to keep a set schedule, their very freedom from 8-5 workdays presents a strong challenge to their work and personal well being. For example, as contractors, they might have clients throughout the world. Juggling the work and fitting it into their time zone accessibility complicates their work. Nomads and time By Syed Irfan Ajmal, writing for Huffington Post, observed, “Many digital nomads solve this issue by simply having long work days – up to 12 hours or more – and taking longer, intermittent breaks throughout the day.” This means that the apparent freedom is more restricted than it looks. After all, the nomad must be available at any time, ready to change direction, and start something new. And, if part of a wider spread team, they often have to negotiate time. Employers and time Managing these remote workers present employers with their own set of problems. If the nomad is a contractor, the time problem is one matter. If the remote worker is a regular employee, time is another matter. Letting employees work from home, for example, can produce better and more productive work. Managing them doesn’t differ much from managing onsite employees. But, as Time notes, “Several studies show that many remote workers put in more hours because they’re always connected, and it’s too easy to work while sitting in front of the tube with the family, or to check in long after the workday has ended.” This only presents risk to the employer. It lets employees burn out and risks violation of compliance on work rules for hourly workers. Cloud-based solution Cloud-based time management like Clockspot offers a management tool for employers using remote workers. In their words, this time tracking website let’s you “See who’s working when and where, all in real time on the web.” It lets workers enter time wherever they have internet access and, with authorization, to follow the time of their teammates. It helps employers complete accurate payrolls, monitor staff location, and everyone can trace projects, participants, and productivity. Such systems track overtime where applicable, audits all changes, and manage leaves and PTO. The value-added Nomads, home workers, or remote workers, whatever the case provide opportunities for workers and for employers. But, the value lies in the product they produce. Employers want quality work when they need it. And, independent workers understand that. Still, a lot of temptations challenge their ability to get the work done. Employers want to manage remote workers and still respect their independence. But, ownership requires

    How To Build Your First Blog

    March 20, 2017
    When it comes to building your first blog, there are tons of things that you need to think about. You didn’t just think that you could start posting right away, did you? We wish it was that easy! You’re going to have to go through some crucial steps before you can start creating your amazing content that’s going to be read by people halfway across the world. The following guide is going to help you out with that and give you all the steps to make your perfect blog. Read on and happy blogging! Pick your blogging platform. When you first start out on your process of building a blog, the first basic step you’re going to have to take is where you want it to be based. You’ve probably already heard of WordPress, right? Well, if you’re like most people, you have and that’s for good reason. WordPress is one of the most common platforms to base your blog off of. In fact, there’s over 82 million people on WordPress, so it’s definitely not a small platform. WordPress makes your life super easy by helping you build your blog from scratch, so you don’t have to learn how to code to make it happen. There are tons of other blogging platforms to choose from, but if you want to make your life easy, WordPress is the way to go. Choose a web host. Next up, you’re going to have to choose whether you want to pay for a web host or whether you want to choose a free one that’s available for anyone. That’s right – you can’t just have a blogging platform. You’ve got to have a web host that will host your blog and get you a domain name. If you choose a free service, you won’t get your own domain name. For example, instead of “123.com”, you’ll have to deal with “123.wordpress.com” or “123.tumlbr.com”. This might have some negative repercussions if you’re trying to set up your own personal brand or easily get visitors to your site. It’s a lot better overall to go for the $5 to $10 web hosting service every month. Set up your very own domain. Once you have your blogging platform and web host down, it’s time to pick your own domain. This is one of the most exciting parts of the process! You get to choose exactly what to call your site, as long as it’s available! You will do this through the web hosting platform you chose. Choose a name that’s going to stand out from the crowd and shows off your personal brand in the best way, like that of dallascodingacademy.com. Design (and redesign) your blog. And lastly, we have one of the most important parts of starting your blog. Through WordPress or whichever platform you choose, you will be able to pick a design and mess around with it, adding various widgets and tools for visitors to go through your site with. Feel free to make this

    10 Tips For Small Business SEO

    March 17, 2017
    Your small business website simply won’t bring you business without Search Engine Optimization (SEO). Without investing in SEO, prospects won’t find you, stay with you, or click through to buy. Basically, SEO refers to the process of improving the position that your website appears in as the result of a browser search. As it says in The Guardian, “As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one.” Small business SEO can pursue this goal by following some of these tips: Forget what you’ve heard. Loading a website with content copy full of keywords no longer does the trick. Opt, instead, for key phrases, groups of two or three words directly related to your purpose. And, when you settle on key phrases, use them consistently across all your business’s venues. For example, using the same phrases on your site, your Facebook page, and Pinterest will link them all together in the browser’s “mind.” Contact the browser. You must tell the respective browsers that you are open for business. Each browser has a sign-up page where you enter basic info like the business name, address, phone, and URL. This info puts you on their maps, so to speak. Design a clean page. Browsers do not search for color, pictures, music, or logos. So, your web designers should shoot for simplicity. Simplicity can still be elegant and powerful, but it should invite and engage more than dazzle and impress. Identify images: While browsers do not search for pictures, they will respond to image titles, so name the images or give them titles as you save them. For example, change a 1234.jpg to a car-in-the-rain.jpg. Select content copy. The landing page for a website needs brief but pointed language, words that direct more than explain. Content on additional pages should give tightly- worded explanations. Do not clutter pages with product specs or manuals if they can be left to a link, and do not use content that would be better placed in a blog. Use header tags. Header tags attract browsers, so they should be phrased briefly and appear as titles and subtitles throughout the content. For example, if a key phrase appears in content on every page as well as in headers, you multiply your chances for contact. Manage the URL. You can write the URL for each page of your site. Even if words like a, the, in, for, and such appear in your page title, you can replace them with dashes in any part following the domain name. Share your genius. Your name, business name, and enriched key phrase such as ”Albert T Van Huff Atty” belongs to you. So, spread it around by contributing to other sites, forums, professional, online communities, and social networks where your name, business name, and enriched key phrase will backlink to your site. Optimize your

    How To Quickly Track A Cell Phone Location

    March 9, 2017
    Cell phones have undoubtedly become one of the basic necessities a person should have. One can still think of living a day without TV and other gadgets but not having your cell phone around sends a shiver down the spine. The fear of losing one’s phone is so prominent that even Psychology has given a name it- nomophobia! But if you do lose your phone, you need not worry. You can track its location for free using apps like mSpy. These apps are the biggest boon to people who suffer from nomophobia. Discover how different apps can assist you in getting back the phone that belongs to you. iCloud iCloud enables you to track your iPhone for free by following some simple steps: You have to simply login your Apple id and password in the iCloud. Search for “Find my iPhone” icon and click on it. A large interactive map will pop up which will highlight the locations of all your Apple devices. Clicking on the icon “Devices” appearing at the top of the screen will display all your Apple devices. Select the one you want and track a cell phone location for free within a fraction of seconds. mSpy The mSpy application, available at www.mspy.com, is capable of tracking any lost smartphone, whether it’s Android or your premium iPhone. It offers a free trial version which is then replaced by subscriptions. Download the mSpy app on your device and choose a plan which best suits your needs. This will enable you to access companies control panel detail which is directly linked with the phone you are spying. The favorable part of mSpy is that after installation, it doesn’t reflect any notification or a pop-up message on the lost phone. Thus, the user will never get to know that he is being monitored. You will get each and every minute detail of the activity being done on your phone. Further, GPS tracking will guide you with the exact location of the user. Android Device Manager Android users can easily track a cell phone location for free in case of theft or lost using Android Device Manager, a built-in tool in Google Android Devices, and a Google account. Just navigate Google Settings option, click on the security tab, and you will find these two options: “Remotely locate this device” and “Allow remote lock and erase”. Keep them turned on. Keep the “location access” on, too. Now in case if you lose your phone, just follow these steps: Access the Android Device Manager app on any Android phone. After signing into your Google account, just swipe the screen, and at the bottom of it, you will get access to your devices. Select the device you want to locate, and soon a map will appear revealing the location of the tracked device. Conclusion Tracking a lost phone has never been easier. There are many apps that will take you through the steps to detect the lost phone. You can choose the one which

    Why Use A Local SEO Company?

    December 29, 2016
    Every business owner knows the importance of SEO, and if they don’t then they should. It determines which websites appear first in online search results, which is important because customers are much more likely to click on one of the first results than one that appears on page 79. There are numerous SEO companies you can contact online and work with remotely. However, if you want to focus on the Los Angeles area or want a more personal service, it might be worth finding a Los Angeles based company who you can work with in person. Marketing experts RedMoxy recommend this as a ‘general’ company that can help you tap into all 50 states, and worldwide. However, a local service will focus their efforts directly on the immediate area, meaning you will be much more likely to draw in local website visitors rather than outside visitors who aren’t relevant to your business. They will also know the local area and understand your needs better, meaning they will help to make the most out of your SEO campaign. Why a Local Company? If companies are based out of state, or even internationally, are still effective,  then why go for a local company? It has a lot to do with the complexities of SEO. The algorithms that search engines use to rank websites change constantly, which is specifically why businesses need to hire SEO experts to adjust to these changes. Forbes Magazine says that these changes are complex enough on their own, but become even more complicated at the local level. Here are some good reasons why you should consider SEO services in Los Angeles such as SEO Tuners: Personalized services. Put a face to a name rather than communicating solely through e-mail. Create relevant content. Target a local demographic. Focus on local marketing. Hire somebody who lives in and knows the area. Comply with local laws and restrictions. Contacts with local businesses and partners. Understanding of local culture. Faster and more dedicated service. What Will a Local Company Do? Good SEO services in Los Angeles will be able to help you by taking the following steps: Researching your business and competitors, determine your needs, and making up an action plan. Revamp your website and online presence. Build external links towards your website. Create great content that will get the word out about your business and draw people to your website and services. Keep a track of how your SEO is doing and report back to you. Doing all of this on a regular basis and making any necessary changes to comply with new algorithm will ensure you always have fresh content on your website and a consistent stream of visitors coming to your site to buy your product or use your services. Your marketing budget should be treated carefully, particularly if you are a small local business. Relying upon a trusted local SEO company is one great way to make the most out of your budget to market efforts and attract

    Do Not Go Live Until You Review The 10 Items On This Checklist

    December 20, 2016
    Finally the long nights spent installing a content management system (CMS), choosing a hosting platform, sorting through hundreds of themes that suspiciously begin to look alike the more time you spend looking for the perfect one and outlining content have come to an end and it’s time to launch right? Wrong! Next phase – testing. Whether you are experienced web developer or you just playing around with your first website, you want to make sure you have a checklist handy during this phase of the project. This is because you only get one chance to make the right impression and this does not only apply to new websites but situations where the site is being moved from one content management system to another or when a complete redesign has just been done. Crafting an effective website always starts with an understanding of who the target audience is and what they expect to gain from a visit to your website. Some of the common reasons users give for not returning to a website include poor user experience, a lack of thought for security, 404 errors, poorly crafted content and excessively long load time. These are issues that a website launch checklist can help mitigate. If you surf the net regularly enough, you would come to realise that the best websites are the ones that are very intuitive and user friendly and a checklist has a lot to do with that. Here’s one we found for you.

    Internet Marketing: Tips For Success

    December 19, 2016
    Leverage the Internet and the power available to successfully market your business. The following guide should give you the basic knowledge of how internet marketing strategies work and how your business can benefit from online marketing campaigns. On your site, link the entire site must appear on every page. You find them in the bottom of a page, since this is where most webmasters place. This type of link should be on the main page so that all your customers will see. For example, you can use these links to direct customers to form a central control or sales page. In addition, the menu should act as a link list the entire site to guide your users the pages they want to see on your website. A clear informative description of each link is the key. Help your visitors by creating a menu that is easy to understand and navigate. Also consult with Flag Counter as well. HTML and meta tags work well with search engines. Meta tags are used by search engines to find the most important things on your site. Create meta tags quality by choosing popular keywords and relevant. Using too many meta tags can do more harm than good. A different meta tag for each page of your site is important to ensure that the search engines will send viewers to this specific part of your page. You must understand how the H tag works in order to use most effectively. HTML is a computer programming language that uses tags to indicate the importance H series of text. H1 tags will format your content to make the tagged text appear in a bolder and more police. Make use of the label for the main title of the page. H2 and H3 tags are used to display the titles of sub-sections of your site. This will help your visitors to read your page easier and search engine spiders to find the important content on each page. Always try to find innovative ways to promote your products on the internet methods. While many webmasters use SEO and other marketing methods that are sure to work, you can also consider things like internet marketing. The highly social nature of the Internet, it is very likely that articles, photos and videos go viral. What this means is that people will help spread the word about your site via friends and contacts. When content goes viral, it has a short burst, but intense popularity, which can give your website traffic a great boost. It is difficult to say what kind of content will create this kind of sensation, but one thing is certain is that ordinary content certainly will not do it. Look through what has gone viral in the past to get an idea of what can help your website go viral. These are a sample of the basic techniques of internet marketing. Once your business grows, you can mix these ideas with new and more complex to reach additional
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