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    The Next Evolution Of Influencer Marketing

    April 18, 2017
    More and more businesses are allocating their marketing budget for the influencer marketing campaign. Influencer marketing is a concept where a specific influencer is emphasized instead of the overall market. The influencers (people with a reasonable no. of followers in the social media) are chosen by the businesses to promote their products and services in the influencer marketing campaign. According to the study, an effective influencer marketing has an ROI of $6.5 for every dollar spent on the campaign. This is extremely high and attractive. Because it’s so effective, many businesses are leaning towards influencer marketing. According to the recent survey, around 84% of the marketers are planning to start an influencer marketing campaign within the upcoming 12 months. You must have understood by now that influencer marketing is going to be an even more popular concept in the upcoming times. You must be thinking that the concept of influencer marketing has just emerged, and what new evolution might be there in this concept. There are many events taking place in the business world, and it has led to the next evolution in the influencer marketing. Current issues of the influencer marketing Many people are now aware of the concept of influencer marketing. Many brands have tried to create effective micro-influencer marketing campaigns. Some brands have got a tremendous amount of success while others have miserably failed, and they have lost their time, money, and authenticity. Some big companies like Disney and the Addidas have faced a miserable condition because of their campaign. Disney hired the YouTube star Pewdiepie for the campaign, but soon after that, there was an anti-Semitic content seen on their YouTube channel. Disney quickly ended up distancing themselves from their channel. Another company who had a miserable influencer marketing campaign was the Addidas. The Addidas hired Naomi Campbell, a supermodel, to promote their product. Naomi ended up copying and pasting the whole email to her page. This led to decreasing their authenticity. Many other common influencer marketing mistakes seen lately are: one –off campaigns only measuring social metrics Focusing only on celebrities, and so on… What is the next evolution of the influencer marketing? With many mistakes observed in the past, many changes are coming to further improve the effectiveness of the influencer marketing campaign. The businesses along with the social media influencers have learned their lessons. Here is how the influencer marketing will shape in the future. Expert’s Opinions Instead of only asking third-party influencers to promote the product, the experts themselves can promote the product. They have in-depth information about the product, and they can explain it in a better way. According to Andy Polansky, CEO at Weber Shandwick shared his insight saying that there is a strong correlation between corporate reputation and CEO engagement. Turning your experts into influencers can actually improve the campaign. The campaign can be even more effective when third-party influencers share the video. Influencers are brands Many influencers were seen posting spam contents to promote various products. However, this

    Improving Your Site Design to Convert Your Visitors Into Paying Customers

    April 13, 2017
    If you track the traffic to your website, you may be confused as to why you have a lot of visitors but not an increase in profitability. Your lack of paying customers could be any number of things, although your site’s design could be to blame. Here are some tips for improving your site’s design to help turn your visiting, potential customers into paying ones: Prove That You’re Trustworthy We live in an age where anyone can create a webpage, and there are over a billion on the Internet. We all know that some are good and others are untrustworthy can be dangerous to click. So, as a business owner with a website, how do you prove to your customers that you are trustworthy? There are a lot of features you should add, like a secure checkout, but your design can make you easier to trust, too. First, testimonials or the number of customers you’ve served can be helpful. Some experts even recommend having a live Twitter feed or “Live Chat” for 24/7 customer inquiries or support. Secondly, make your return policy and privacy statements easy to read and easy to spot on your home page. Finally, consider your use of color. The color blue is associated with trust, so it’s smart to utilize this color in some parts of your design. Include Social Media Social media buttons are easy to add to the design of your website, but some business owners forget to add them. Many people assume that social media is for a younger audience and maybe young consumers aren’t your target audience. Regardless of demographic, add social media buttons in a place that will be easy to find. Not only will it show customers that you are “in the know” and relevant, but it’s a great opportunity for some free advertising. Mobile Friendly Design Making your website mobile-friendly is a “must have” these days. Fortunately, this is easy to achieve using eHost website builder, which makes your design mobile-friendly on a variety of devices from smartphones to tablets. With more people choosing to shop online and a growing number of shoppers using their smartphones to buy, you can lose an otherwise easy sale if your site doesn’t work well on the go. Focus on Ease of Navigation Your website may be one of the best-looking sites on the web, with great content and a plethora of information that will improve your sales, but if it’s hard to navigate it’s worthless. Most customers don’t want to spend time trying to figure out how to get around on your site, even if they love it, and they are likely to move onto another website. Make your site’s design easy to use for everyone and you are sure to see more sales. Allow Customers to Contact You As an online business, you may never hear from a customer, especially if your site is designed to take care of everything. Even if this is the case, it’s important to let your

    Conversation That Converts: How To Create Real Money In Your UX Design

    June 23, 2016
    First impressions last, and if you are a user experience (UX) designer, you would know first-hand what that really means. UX designers care about the look, the swag. But only because they care a lot about users and their preferences. They also care about the brand and how it will send its message across, how it will enhance experience and engagement, and how it will make money, of course. User experience web design has evolved over the years. As websites were turned into apps, e-mail into in-mail, and blogs into social media posts, it was imperative for UX design to also embrace the change. But while UX design tools have become more sophisticated, the goal has remained the same. A research from the Oxford Journal stated that the goal of every and all user experience principles is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” The investment of a digital marketing agency for UX design is well-warranted. Companies know that a professionally-designed digital platform will bring in the likes, shares, and comments. They know that it enhances their audience’s experiences which translate in conversions and actual profit. How do you do it? Here are seven actionable ways to win at the UX design game. Who are you Designing for? Be in the mindset of the user. Only by really understanding the people you are designing for will you be able to create a great web design. Have a persona of the target market in mind. Are they young, mostly women, mostly men, loves to shop, active in social media, online shoppers, etc.? With this, you will have an idea of how your design is supposed to look and work, and what needs are there to satisfy. Know who you are designing for so you would also have a clear idea of your deliverables. Make it easy In achieving a conversion-based UX design, it is important to put the user first. Designers are online most of the time and they can tell a good UX design from a bad one in just a few seconds. Now, put yourself in the shoes of a regular user to identify pain points and eliminate them. Make navigation simple. Style is important but never compromise functionality. Make sure that everything that the market could possibly want (products, promos, contact, etc.) can be easily located. Avoid repetitive tasks. Stop making users re-enter passwords all the time or going back to the main menu just to find themselves starting all over again. Bring Out the Beauty Of course, the look is important. First impressions last, after all. Design should appeal to your target market and must be easy on the eyes. Don’t saturate your audience with too much of the good thing. Remember to push branding while doing the layout, picking a theme or a font style. Always balance look with functionality. It is also important to be consistent and forcing the user to

    How to Play Rummy Online Free Without Cash and Stay Entertained?

    February 16, 2019
    Traditional card games are one of the most entertaining pastimes. Every household plays rummy and other playing cards games in a get-together. But what if you feel like playing a game of rummy even when your friends and family members are not around? You can simply play the game on the internet, anytime and from anywhere. Yes, you can opt for 13 card rummy game free download for PC, and enjoy the game without having to seek a physical company or investing any money. All you need is an internet enabled device that helps you download the game and you are good to go. You can play Indian rummy online games without spending any cash, and below we have mentioned how to do so. Free Access to the Games As you can get a 13 card rummy game free download for android and iOS devices, you do not have to spend any money to play the games, until you choose to enter cash tournaments. Thus, without spending even a penny, you can play against card players all around the world anytime you like. Just open the downloaded app, login, choose a game, and start playing. Check out which variants and formats are available on a chosen platform and know the rummy rules, and start the game. Play at Any Hour Be it any hour of the day, you can access rummy games on the internet. Some websites have unique offers for those who play in the night-time or early morning. As rummy is one of the online real cash winning games, if you wish to earn a decent amount from gaming, this card game is suitable. If you register on a site, for the first few weeks you can play for cash rewards, without paying anything. You can play in your free-time, between breaks, or when you wish to ease your mind. Take some time off for yourself and engage in rummy cards games. These improve your concentration and focus being a skill-based game. Best Card Players to Compete With You can find players of different expertise level on the internet. Those who play online real money earning games usually are experts at the game they play. You can search for competitions that allow free access without charging a fee and play with pro-players. Thus, you can make the best of your time by playing against tough competitors who know the rummy techniques and tricks like the back of their hand. Every minute you spend on a rummy platform is thus rewarding in terms of cash and experience. Great Offers and Cash Games If you want to play rummy online free without cash, keep a lookout for non-cash tournaments on the app you download. Time and again a website may come up with special festive offers that allow you to participate for free and yet win money. Then there are cash-back games and heavily discounted tournaments as well. If you choose to spend on a buy-in to enter a tournament,

    What is Mindshare?

    January 25, 2019
    If you’re running a business, then you need to be an expert on your industry, your product and your customers. You’re in the position you’re in because you are passionate about your sector, whether it’s fashion, literature or organic produce – not necessarily only about selling that product, and creating a marketing strategy, but you have to become familiar with this world if you want to succeed. When you start researching marketing techniques, you’re going to come across unfamiliar terms, and rather than being paralysed or annoyed by them, you need to dig into the language and find out what these terms of art mean in order to deploy the ideas behind them effectively and drive your business towards success. One of those terms is ‘mindshare’, and that’s what we’re putting under the microscope today. What is mindshare, why is it good and how do you grow it? Customer Choice When a consumer needs a new t-shirt, pint of milk, vacuum cleaner or bank account, they have dozens, hundreds or even thousands of options available. Their decision isn’t necessarily dictated by pricing, it’s made by brand loyalty. Customers can only make choices between the brands they’re aware of and trust – and the more of that ‘mindshare’ you dominate, the more they’ll choose you! Sometimes you can dominate mindshare to the extent that your brand becomes synonymous with the product! Think of ‘Hoover’, a brand name so powerful it’s come to eclipse the somewhat dry product name ‘vacuum cleaner’. Growing Mindshare To grow mindshare, you need to make sure you’re thinking about Brand: your brand isn’t just your adverts. You build your brand with every interaction a customer has with you, from the huge to the tiny. You need to make sure you’re addressing as many customers as possible with your marketing to grow your mindshare in the biggest proportion of the market – scale is vital here! It doesn’t help to think of your market in simple terms – you need to keep an overview of all the different groups involved and ensure your marketing is speaking to many different customers in a way that appeals to them. Click through for a market segmentation definition and examples – but in brief, market segmentation is the process of dividing your market into different groups (segments) and prioritising how you target each group to create the biggest effect for a more efficient outlay. Mindshare is a slow thing to grow – you need to provide consistent marketing, products and services for a long time, but the reward for this effort is incalculable!

    Best 64 GB Samsung Phones

    January 7, 2019
    Smartphones haven’t been around in the market for very long, but long after they were introduced, they become a basic necessity in our lives. Millions of people around the world depend heavily on these devices to guide them and keep track of their health, appointments and such like. Moreover, it gives us a chance to be connected with our loved ones, irrespective of our location. And if that’s not all, these amazing gadgets give us the ability to capture brilliant pictures, record videos, play games, order food and have instant access to literally anything we want. One of the best companies to manufacture these smartphones is Samsung. It is the largest South Korean business conglomerate that entered the Indian market in 1995. Since then, it has become the go-to brand for mobile phone users. This is primarily because Samsung offers unique features, specifications and stylish designs at a very reasonable price; especially when compared to Apple products. So, if you are planning to buy a Samsung 64GB mobile phone anytime soon, here’s a list that could help you make your pick. Samsung Galaxy A7 2018 – Rs. 21,790 Launched in September 2018, this phone comes with 6-inch touchscreen display and is powered by 2.2GHz octa-core processor. It has 4GB RAM and 64GB memory storage that can be expanded. This is one of the best Samsung smartphone 64GB available in the market today. Samsung Galaxy J8 2018 – Rs. 15,790 Now watch your favourite shows online with this Samsung 64GB internal memory phone that offers 6 inches of touchscreen display option, along with 3500 mAh. It has dual SIM option and fingerprint sensor that makes it super popular among the younger generation. Samsung Galaxy J7 Pro. 18,900 This latest smartphone comes with one year warranty and a number of excellent features. From its excellent operating system to expandable memory ability, there’s nothing that this phone cannot do. Samsung Galaxy On8 2018 – Rs. 14,990 With 16 megapixel + 5 megapixel front camera, how can anyone say no to this phone, right? It offers 4GB RAM, OS Android 8.0 and dual SIM that accepts Nano-SIM, and proximity sensor and Accelerometer. Samsung Galaxy S8 – Rs. 45, 990 And last, but not the least is this amazing Samsung 64GB mobile phone that features 12 MP camera, with 4GB RAM and 5.8” display. With 2.3 GHz Octa core processor and 3000 mAh lithium ion battery you can be sure that you’re in for a treat. No matter which smartphone you choose from this list, you can be rest assured that it’s going to offer you the best result. So, go ahead buy your favourite smartphone today. Now, are you worried about the prices? Don’t, because we have an amazing solution for your problem. Choose to shop for your new smartphone from Bajaj EMI Store that offers you benefits like: No cost EMI 24 hours’ delivery No documentation Pre-approved EMI credit card Happy shopping!

    The Elements of a Good Rental Ad

    November 22, 2018
    A landlord always needs tenants. Income properties can be valuable investments, but it doesn’t take a financial genius to realize that an income property isn’t worth much unless it generates income. If your income property is a rental property, that means you need a tenant! With more Americans renting than at any point in the last 50 years, it’s a good time to be looking for a tenant for your space. But that doesn’t mean there aren’t ways to fine-tune your rental listing in order to attract the best possible tenants. The right photographs No smart tenant wants to rent an apartment sight unseen. If you’re going to attract qualified and discerning tenants, then you have to show potential renters just how great your property is. That means taking impressive photographs of your space. Document the best features of your rental property, and shoot your photos in the most flattering possible ways. What makes a flattering photo of a space? You’ll want to follow tried and true photography practices for shooting rooms. Take photos when the sun is out, because that way, you’ll flood your rooms with natural light. The room will look better in the photo, and renters want to see that their new home has nice lighting. Stand in doorways and corners to take photos, so that you can communicate the full size of the space. You want your potential tenants to know that the property is roomy and well laid out. The right text The text of your rental listing matters too, of course. You want to communicate the right things about your space to potential renters. And in the era of online apartment and home listings, the text that you choose for your ad could make it easier or harder for home hunters to find your listing in the first place. Emphasize the best traits of your rental property in the text, and be sure to mention the basics: the number of bedrooms and bathrooms, the square footage, and other important traits. Talk up the rental property’s proximity to public transit, work and recreation centers, and other things that your potential tenants may be looking for. And think about keywords! Search engine optimization is an essential investment for businesses of all kinds in this day and age. And the major search engines like Google and Bing aren’t the only kinds of search engines you’ll want to think about. It’s also important to think about your rank within website searches. When you post your ad on a rental website, will it pop up when the best renters search for “outdoor space” or “…with washer/dryer?” Think about the words that would-be renters will use to describe the spaces they want, and be sure to include those sorts of words and phrases in your listing. Screen your potential tenants If you write a great listing, add great photos, and hit important keywords, then you’re likely to get a lot of eyes on your ad. That’s good news, especially if

    The Rising Popularity of Online Rummy in Corporate Circle

    September 17, 2018
    It is believed that all work and no play can make a person stressed and lethargic. One of the ways to refresh mind is a rummy game offline in break-time.  Today, every company and firm value break-time of employees. A minimum of 30 to 60 minutes is spared for mid-afternoon meal while 15 to 20 minutes in evening is usually provided for tea time. Some establishments allow simultaneous extra-curricular activities and indoor games, as long as the task at hand is skilfully managed by the employee. Depending on the firm you are employed with, it is possible to dedicate some time to play sports or indoor games such as rummy cards. In corporate world, playing indoor or online games in office are not a restricted practice. Several people team over to cherish card games either offline or on the internet, some even considering this as a legit pastime during short-breaks. Let us understand how classic rummy is gaining popularity in the corporate circle. Build a Social Circle Believe it or not, one of the best ways to build friendship with colleagues around is to invite them to a game of rummy. You can create your own online rummy circle on a rummy website and play against each other whenever you think you can grab some personal time. It can improve your interaction with others in the most entertaining way. Welcome New Employees Do you want to get chummy with new employees? Why wait for a formal introduction, simply ask the people to play free card games on the internet with you. You can introduce them to rummy and start a conversation. This way, the new employee will also feel comfortable around you. Organize Cash Tournaments We have heard about cricket and soccer tournaments, but how about rummy tournaments? It is possible to win real cash playing rummy tournaments on trusted websites such as Khelplay Rummy and a few others. Rummy is played based on certain skills and thus any cash won is not through gambling but brain-work. Gaming during Outings Are you going out for an office picnic or outing? Choose rummy game free download on your smartphone and play a match in your free-time. You do not need a physical deck of cards. Just get-together and play in private circle on the web, probably after a tiring trip before going off to sleep or when travelling back home from the destination. After Office Party It is common for colleagues to hang-out together after work. To take the partying spirit a notch higher, you can engage in unlimited rummy challenge. Create two or three groups and challenge each other to an all night game of cards, over a cup of coffee. Reconnect with Someone Even after a colleague has changed the job for another opportunity, it is not necessary to forget the friendship you both had shared. A fun way of reconnecting with an ex-colleague is to invite them to rummy games free and enjoy a match or two together.

    3 Truck Technologies You Need and Why

    September 17, 2018
    If you have been in any truck conferences knows there are many add-ons which a truck driver can insert in their trucks including Kimax Onboard truck scales. Majority of innovative companies are offering credible technology and related devices. Today there are software and hardware which can be put in trucks from every angle which provides numerous advantages for the trucking operations Most fleets don’t want a system which has a short lifespan, where they will install a device get their drivers to be trained in using it and later fail to make them start all over again. Here are some of the technologies which have been evolving over the years and ones which can be used. Dynamic routing In fleet and trucking operations you are regularly moving workers or goods from one place to the next. The route which you use in doing most of the things is everything. Dynamic routing can provide adjustability and information to show the paths used, mostly with weather and traffic information. With dynamic routing, you can trim out unneeded miles and find routes which are quicker. However, depending on the type of the business dispatchers can make other stops to increase the route density and lessen the distance taken on each delivery. With dynamic routing, you will get to plan your trips better, and also optimize truck routes every day which makes good sense for most business. Collision mitigation technology Research proves that heavy trucks are overrepresented in fatalities and collisions. Larger vehicles mostly get into collisions due to their larger size and mass, and this can lead to damage of small passenger vehicles. Although crash data analysis continuously proves that it’s the passenger vehicle driver who is mostly at fault when heavy trucks and passenger vehicles collide. The collision of heavy trucks leads to lawsuits and expensive insurance claims. So it would be suitable for the big cars and fleets to try and avoid an accident at any cost. This should mostly be adhered to by fleets which carry dangerous materials and fuels since getting a crash might lead to extensive damage and expensive clean-up. Fleets which use collision mitigation technology can take actions to avoid such Collision. Trailer tracking Trailer tracking technology makes it easy to manage and locate the utilization of such assets. Incorporating a GPS system and a system monitor to track what goes on in your trailer can warn off your trailers if they are near theft-prone areas. Trailer tracking does not only involve GPS system that is mounted physically on the trailer. It also offers another wireless sensor on the internet, and this means that a trailer tracking device which transmits data to the fleet management system. Even when it comes to maintenance trailer tracking can eliminate guesswork which is an advantage to most fleets. Fleets also can make informed decisions when buying equipment if they have good visibility on the trailers. Technology is always evolving in the world that we are living in today. For truck and

    10 Shopify Templates to Increase Online-Sales

    July 25, 2018
    As you may know, online-business is booming these days. The best way to make your services and products widely-recognized is to create a website. In this collection, we want to present 10 Shopify themes that will allow you to reach out to a global audience. Thanks to these wonderful ready-made solutions, a decent website won’t cost you lots of money. You will get a professionally-looking website that doesn’t look like one that was created by an amateur… m.a.l.l. – Marvelous Clothing Store Shopify Theme Details | Demo An eye-catching template designed for promoting your premium-quality clothes and getting lots of attention from your potential customers. With the help of the powerful mega-menu, wishlist functionality, and various sorting options, it will be possible to showcase a huge assortment of your goods. SuitUP – Excellent Multipurpose Shopify Theme Details | Demo A great solution that comes together with seven ready-to-use stores with all essential features to run a professional website. Thanks to a marvelous Instagram Feed and gallery, you will get the opportunity to show off your high-quality pictures and capture the attention of your target audience. Tronex – Beautiful Multipurpose Shopify Theme Details | Demo Tronex is a powerful template that can be called a perfect variant to present various business niche at their best. It comes alongside a great mega-menu and auto currency switcher that will definitely turn your online-store into an extremely trustworthy one. Meeow – Lovely Pet Shop Shopify Theme Details | Demo Meeow is a well-favored template that will assist you in building an attractive pet shop on the Internet. You will be happy to get a marvelous collection of web forms (including a booking, contact, and search form) that will guide your visitors through your website and make it easier to browse. Bodybuilder – Powerful Sports Shopify Theme Details | Demo A bold theme designed for those who have something to do with sports. If you want to present all main benefits of your goods in the best possible light, you just need to take advantage of the excellent mega-menu, website slider, and sorting options included in the package. Nokshi – Attractive Handmade & Craft Shopify Theme Details | Demo If you are interested in handmade and craft, it’s impossible to pass by this nice-looking theme. It will impress your imagination with such amazing functions as a social media sharing, Ajax cart, different header and footer styles, and many others. Tmart – Minimalist Multipurpose Shopify Theme Details | Demo A wonderful template that will get the attention of those people who want to present stylish clothes and accessories on the web. Thanks to different unique sliders and banners, it will take you nothing to promote your goods and make them stand out from the crowd. Shopy – Bright Fashion Shopify Theme Details | Demo Shopy is an elegant theme that will make it possible for you to fight off all possible competitors. By means of dozens of exclusive layouts and Instagram shop, you will get a wonderful chance to make people pay more attention

    What Are The Benefits Of Integrating Social Media Into Your Website?

    July 19, 2018
    When it comes to online marketing, nothing has had quite the impact of social media. Social media giants like Facebook and Twitter have literally millions of users who view content on them each day. These huge numbers of users also take to social media to find out about businesses and interact with them, very often instead of initially visiting your main website. When you consider how easy and fun social media makes this, it is easy to see why so many people love using it each day. In business terms, this has also made it a very important marketing channel to connect with consumers on, and to promote your company’s brand image on a global scale. Even better, it is free to use so you do not even have to make any initial outlay to harness its power. When you add all this up, it is easy to see why your business should be using social media. Why integrate social media into your site? Of course, your organization may already be using social media as part of its marketing activities and believes that it works on a stand-alone basis. While that is partly true, to gain the full impact of this marketing channel then you need to integrate it into your business website. But what benefits will this give you? Read on for a few of the main ways it can help: Wider reach through various channels – by fully integrating your social media accounts with your website, you make it easier to post your website content quickly across multiple platforms. That creates a positive brand image across the globe as you can easily post the same content on all the social media channels you are targeting at the same time. Integrating social media share or like buttons also makes it easy for visitors to share your content and widen its reach. Helps to promote brand awareness – one key reason to connect your social media accounts to your website is that it then starts to really build your brand with consumers. By posting relevant content on your social media accounts that are integrated into your website, you are not only telling more people about what you do but also helping drive traffic to your website and increase sales. Get more followers – of course, when it comes to social media accounts the number of followers you have is key. More followers mean that more people are seeing what you post and are visiting your website as a result. To help this along, it is worthwhile integrating ‘Follow’ buttons for your social media accounts into your website. That makes it very easy to capture social media followers if they are actually on your site. Better visual appeal – another reason to integrate social media into your website is the increase in visual appeal it will give. The stream of social media posts from the integrated feed that are image or video heavy will greatly life the overall design of your

    4 Essential Software Solutions For Businesses

    July 10, 2018
    The obvious things are the easiest to plan for when it comes to running a business. They include things like setting up your storefront and figuring out what logo to put on your business cards, but a successful business is about a lot more than paying attention to what’s on the surface. Every successful business has a slew of software solutions working behind the scenes to make sure operations go smoothly. Unfortunately, because they are working behind the scenes, new and existing businesses may not know exactly what kind of software is the best! Here are four essential software solutions that are perfect for every business. Compliance Software There are various laws and regulations that every business must follow. If they don’t, they will suffer the consequences. For example, “Compliance with PCI, intended to protect consumers, banks, and credit card vendors from data theft and fraud, is a must for any enterprise that accepts credit card transactions,” shares the professionals at Reciprocity. “Merchants that fail face heavy penalties: fees of $1,000 to $100,000 per month. Worse, you could have your credit card privileges completely revoked.” That’s why compliance software is so important. Not only can it ensure credit card information is safe and secure, it can help with a wide variety of issues both online and off for a wide variety of industries. Accounting Software At its core, finances are all about money coming in and money going out, but it’s a lot more complicated than that. It’s about keeping track of expenses, knowing which expenses are tax deductible, paying employees, paying third-party contractors, and much more. Spreadsheets can make keeping track of this kind of information a lot easier, but you’re still likely to end up with errors. That’s not good when it comes to your finances! Instead, use accounting software. There are many programs to choose from, ensuring there’s one with features that will work for your business. Marketing Software Marketing used to mean putting an ad in the phone book and passing out your business card. That’s not the case anymore! There are tons of ways businesses are expected to market if they want to be successful, which means you could literally spend as much time working on marketing as you do on other areas of your businesses. Marketing automation tools can help you save tons of time. Choose tools that can help with: Social media posting Blog posting Tracking marketing data Email newsletters Relationship Software CRM software is a must for keeping track of customer relationships, but it isn’t the only relationship software you should consider. Choosing the right relationship software can make communications with others in your business and industry easier too. Professional services automation (PSA) is great for lawyers and IT professionals, while enterprise resource planning (ERP) software is great for manufacturers and distributors. Don’t spend endless hours doing work that could be completed in mere moments by the right piece of software! Allow these four software categories to do the hard work for

    AR & VR’s Role Play In Changing The Service Industry

    June 6, 2018
    AR and VR give wings to the imagination of an artist to make the things (non-existing) seem more real. Although the technology is still budding it has started showing its potential already. And, as the technology is making the advancement, the future of virtual reality in content marketing is going to be much brighter. This augmentation is ever-expanding helping the users get a whole new experience that they have not perceived before. The technology could prove to be game-changing for the world of content also. The content with the help of AR and VR is thus changing the world of the service industry and I am going to discuss the same in this write-up. With the help of these impressive technologies, users will no longer view the content but they will be placed right inside the ever-expanding virtual world to perceive the content in a whole new manner. AR and VR are there for the users in order to provide them a sense of presence to help them see virtual reality in a real form. Here are more benefits of AR and VR in the service industry  Reduced Production Cost The best advantage of utilizing AR and VR is getting the virtual prototypes. It allows professionals to decrease the time as well as the cost of iteration in product development. Visual prototypes streamline the production process helping the professionals complete a piece of task in the given time-frame. “You can iterate on your city plan, your home and your construction worksite many more times before you actually start to dig or make a change. As a result, we’re going to get better creations,” this is what co-founder and CEO of Occipital, Jeffrey Powers, says. More Targeted Advertisements The personalization in advertising is growing like never before. The personal data of the users makes it a really easy task to offer personalized content to the users. Companies are employing various tricks in order to represent the reality among the users in a more profound way by making use of AR and VR Technology. Reports have claimed that personalized data allows better targeting that helps businesses to grow further. This also adds to the user engagement quotient and thus increases the overall sale and the business reach. Growth Of New Technology Fuels The Businesses The very innovative AR and VR technologies are helping businesses grow leaps and bounds. It is helping the companies to offer services as per the demand of the clients. This in turn increases the interest of the users in the business, which is one of the most important factors to help a business grow prominently. Augment reality and virtual reality are going to be bigger than what they are today and this is one of the most prominent advantages that business will get. In addition, the growth of the business will help users too to get exceptional services. In The Conclusion As augment reality and virtual reality are still growing, they will get much prominent for businesses in

    Things You Need to Consider to Run an Online Business

    February 23, 2018
    Are you planning on establishing a business but do not how and where to start? Why not tap into e-commerce? Online businesses are flourishing nowadays. In fact, it has been estimated that in 2021, there will be 4.5 trillion ecommerce sales. Ecommerce is easier to manage compared to other kinds of businesses out there. But the problem is not about how easy it will be to manage the business but how to you can make it successful and long-lasting. To make your online business successful, you need to learn the tricks of the trade. Target Market Before you establish your business, you must first determine your target market. Taking time to learn about the interests of your potential customers is the key to satisfying them. Your target market is divided into two: primary target markets and secondary target markets. You must focus your attention on satisfying your primary target market first without neglecting your secondary target market. Steady Internet Connection For an online business to be successful, a steady internet connection is necessary. It’s impossible for you to communicate with your suppliers and customers online if you have an unsteady connection. Choose reliable internet service providers montreal. If you can, prepare  a back-up. Do not trust on a single provider. Good Quality Products Your products are one of the cornerstones of your business. You should not only promise quality, but you should also deliver. Meet your customers’ expectations by meeting the eight dimensions of product quality management: perceived quality, aesthetics, serviceability, reliability, conformance, reliability, features, and performance. When you gain the approval of your customers, you will produce less complains and earn more repeat purchases. Well-organized Website Building a website for your business is a time-consuming, costly, and rigorous task.  However, you have no choice as it has become a necessity. If you are running a business but don’t have a website, then you’re probably losing a great number of opportunities. You can use the website in your marketing strategies. When you gain online presence, potential customers will find you more easily. Effective Marketing Strategies How much do you know about online marketing? If you’re new in the ecommerce industry, you probably still have lot to learn. However, you need to be able to catch up and learn the most effective marketing techniques to sell your brand and your products. Use proper content marketing to attract more positive attention and sustainable conversions. Tap into social media marketing to communicate with your customers in a personal level. With e-mail marketing, you can reach out to your customer base when offering promos. Final Thoughts Despite the success of the ecommerce industry itself, it has about 80% failure rate. So many startups close their business after a struggle of making revenues. There are so many mistakes an entrepreneur can make in hindsight. However, once you’ve managed to build a stable foundation, you will find it easier to grow your business.               

    Muay Thai Training Website in Thailand and Promoting with Internet

    February 14, 2018
    If you haven’t used the internet by now, then you have made a mistake. This is one of the most powerful, most revolutionary pieces of technology that we have nowadays at our disposal. Not that long ago, humans weren’t even able to use the internet as its use was nowhere near as widespread as it is today. So, it would be a sin not to use the internet to its fullest capabilities. We hope to convince you to start using the internet with some of the following arguments. First of all, one of the newest crazes in the online world comes in the form of social media. When we hear about the social networks, usually the first thing that springs to mind is Facebook. Humans are, after all, social creatures, and most of us very much enjoy socializing with other people. Well, the social media make this very easy – you can find almost anyone in the world and have a conversation with them in real time. That’s right – the social media are great in connecting the world – we suggest that you use them for this purpose and finding ways to spread your social circles. We all know about the importance of networking and meeting new people and how they can help you out in tremendous ways in life. Well, now, with the help of the internet, you will be able to easily talk to anyone in the world, provided they too have access to the internet and that they have a social media account. If you wish to learn anything – then why not try the internet? You’d be surprised at the sheer magnitude of information that can be found online. The internet has been called “the information superhighway” for a reason. If you can learn how to use the help of the search engines, such as Google, then you’re all set to learn whatever it is that you wish to know. Don’t worry, this isn’t a hard thing to learn – even a little child can learn the basics of it in a manner of minutes. In fact, even children nowadays use the internet for their benefit and entertainment. You can also use video-sharing platforms in order to learn stuff – YouTube features millions of videos on many different subjects. We think that you will find this platform quite useful. Finally, if you happen to own a business, such as a Muay Thai training camp in Thailand, then you too could use the power of the internet to your benefit in the sense that you could promote your business very effectively on it. The best thing to do is to create a website on it and then use it to do some online marketing. A website of Muay Thai is  and have many courses on internet. In some of the more optimisticscenarios, you may happen to get millions of unique visitors to your own website. This would be a great thing indeed as your profit line will soon

    Confessions Of A Web Designer

    January 30, 2018
    I am writing this because I can no longer bear to keep my guilt to myself.  The fact is, today I earn a six-figure income by using products of artists and photographers who for all I know may barely be eating well.  Yet I use their work as the basis for many of my own creations.  Their work frequently serves as the inspiration I use when I am asked to design something a major corporation, government or nonprofit organization may use. You see, I design graphics for websites.  Many artistic designs and layouts you may see when you log into a corporate site or look at an online magazine or newsletter site are products to which I have contributed.   The companies who use these products pay me embarrassingly well for the work I give them.  Of course, I don’t receive any royalties or credits for my product.  My only reward is the salary or commission I am paid for designing and producing the product that my client uses for their business.  However, I will confess that I do not reward those who created the visual posters that hang from every wall in my workroom, though those creations serve as the inspiration for many of the website designs and logos that I create. When I began my business, I had little more than the bare room in my warehouse district apartment.  I began covering the bare walls with posters and larger-than-life photos that I obtained using an all posters coupon.  I’d order posters and purchase them with Groupon coupons; when they arrived I put them up on the walls of the room where I worked designing web sites and layouts.  Often my designs were directly inspired by the scenes in one of the posters or prints.  The scene from a movie theater marquee served as a format to design the “address list” section of one web site.   Today my company office is lined with posters and prints that I collect using Groupons from  Customers visiting the office will find advertisements for a can of soda facing a print of a Van Gogh masterpiece.  And the next creative idea for a new website design can come from either – or both.  But the customer will be rewarded by receiving a web product that carries the work of past masters from prior centuries forward into the brave new world of the future.

    Young and Talented Web Designers

    December 28, 2017
    Web design includes many disciplines and different skills in the maintenance and production of websites. The diverse areas of web design comprise of search engine optimisation, user experience design, authoring, interface design and web graphic design. For instance, it can be a hard task to design a website. But with a good team of great designers, it is easier. One such example is Give Back Bingo- the bingo online site. The designs and graphics of this site are eye-catchy and nicely done. A dedicated team of designers have worked to make the site so attractive, and indeed it takes talented people to make a site such a success- but the awesome bingo rooms can take some credits as well! Over the past months, there have been several young and talented web designers who have made a name for themselves. It is quite amazing to see young designers entering web design at such a young age. Below, you will read the shortlist of some of the most talented designers across the world. They have been nominated by the public, and you can also check out those extremely gifted designers. Harry Copeman Harry Copeman is a product designer established in Hull. The latter has freelanced for SeatGeek, Mailbox, Dropbox as well as several start-ups. Harry was previously working with the business solutions team at Facebook, and is now the head of Design at Farewill. Tushar Merwanji Tushar Merwanji is a UI and UX designer who has worked on projects for Pfizer, Johnson & Johnson, Land Rover and Jaguar. The young talented boy also developed an iOS application in Objective-C for Alzheimer’s patients. Alice Lee Lee was a Dropbox designer who played an important role in developing the Mailbox, Carousel, and Dropbox brand experiences. Now at 28 years old, she’s illustrated for the Sequoia Capital, Google, NY Times, Pinterest, and many more. Ashley St Pier This energetic developer and designer specialises in generating unique brand identities over the development of attractive websites. He’s skilful in PHP, JavaScript, CSS3 and HTML5. Una Kravets Una is a front-end developer who creates design systems and develops software prototypes at IBM Design, Austin. She’s the founder of ATX Sass Meetups and Sassy DC, and an essential member of Design Open. Rita Deraedt Rita started using Microsoft Paint at the age of 10, and started designing websites at the age of 14. When she was still a junior at Bowling Green State University, Rita already had five years of experience for clients including The Toledo Blade, Trophez, Corilla, Westgate Chapel, Wise Lawn Care, and Dtech. Dan Edwards Dan is a British designer, who started designing websites at the age of 16. The latter has also worked with a series of clients from agencies to startups, as well as Surfer Gift, Hardcloud and Southampton University. Dan has equally organised his own web design event, with speakers including Sarah Parmenter, Robin Christopherson, Jeremy Keith and Mike Kus. There are countless of young and talented Web Designers across the globe.Their aim and responsibility is to present information in a

    Why Animation Is The Key To Your Web Design and Success

    November 16, 2017
    These days, building a standout website is not easy to do.  With better hosting solutions, faster page loading speeds, and dynamic designs overwhelming the millions of websites on the internet today, it can be challenging to figure out how to brand yourself as unique. In the past, site animations were seen as trivial design elements meant to add a little excitement to your site. However, as technology advances and the ability to add complex animations to your website becomes more accessible, even for novice website owners, the desire to add animation to websites has increased. Today we are going to look at the key reasons you should consider adding animation to your existing website, and why enrolling in an HTML5 for beginners course can help propel you into an entirely new world of web design. 1. Increase in Site Traffic Animation has a way of grabbing people’s attention.  This is especially true if the animations you add to your website complement killer content and provide value to the site visitor. If you craft exceptional content for your readers to engage in, and implement some cool animation effects to break up the content and images, your readers will enjoy your website and come back for more. In addition, they will be more likely to share your content on their social media platforms, helping to expand your website’s reach. 2. Better Site Interaction One of the key ways to get site visitors to like what you have to offer is to convince them to interact with your content.  This may be in the form of comments, reading your blog, or even taking an interactive quiz. However, there are other great ways to encourage site visitors to interact with your website using animations. For instance: Alert site visitors of notifications, messages, or updates Encourage site exploration with animated buttons Display new product release, discounts, or even new content with flashy animation effects In the end, the point of using animation for increased site engagement is to guide readers towards the content you want them to see.  In the end, you can use the movement of animation to influence what your site visitors are drawn to. 3. Easy Site Navigation Animations can help make transitions on your website smooth and more user-friendly.  After all, site visitors don’t want to see abrupt changes in your website’s pages as they scroll through your content. The key is to make things slide, fade, and scroll with ease so that your readers’ eyes only don’t have to adjust when a change occurs. In fact, scrolling is considered one giant animation effect.  Without animations, the smooth scrolling your site visitors have come to love would not be possible. 4.  Aid Advertising Monetizing your website through advertisements is a great way to supplement your income. Showcase products and services you willingly endorse and watch your click through rates soar. People will be naturally drawn to the animated effects of your ads and as a result, more likely to check them

    Why Your Business Needs A Mobile App

    October 27, 2017
    Does your business have a mobile app? Did you know that about 86 percent of smartphone users time is spent in apps? If your business does not have an app then you are missing out on potential business. If your business is not the type of business that would benefit from a app than how about a mobile friendly website? Does your business have a mobile friendly website? According to an article, a mobile friendly website lets the content on your website be displayed perfectly on a smaller screen such as from a tablet or a smartphone. Did you know that more people are viewing websites too from their phones rather than their desktop computers? If you don’t have an app or a mobile friendly website than you are losing out on potential business. Other reasons your business needs to have a mobile friendly website include: mobile friendly websites load faster, are easier to navigate, are easier to read, don’t contain flash, and have less scrolling. If you want your business to succeed, you have to stay on top of the current technology trends. According to a business article, if you want your business to grow than you need a mobile app as well as a mobile website. You may not think so but apps link you to your customers because people can access you 24/7 on your mobile app. Other reasons contributing to you getting a mobile apps include: customer loyalty, greater control, and online visibility. When you are not worrying about your website you are worrying about your health. When it comes time to putting yourself first for a change Medifast Diet can help. At Medifast Diet, you will find plenty of weight-loss plans that will help you feel great again. From Dutch chocolate shakes to peanut butter crunch bars, all these and more can are waiting for you without the feelings of guilt and with their partnership with Groupon Coupons you will be saving lots of money. Before you log onto Medifast Diet be sure you see Groupon Coupons for money saving coupons and promo codes. Learn how you can get 28 free shakes from Groupon Coupons. Act now and get $145 off Medifast thirty-day flex kit with this code. Right now, get $25 off your order of $250 plus free shipping with this code. Enjoy $35 off plus free shipping on orders of $350 or more with this promo code. For less than $10 a day you can work on losing weight with this code. Act now and take advantage of the fall special and get seven days of free meals. Act now and get 30 percent off healthy meal plan with this code. Act now and get $15 off orders with this promo code. Right now, get $145 off in savings on the thirty-day flex kit with this code. Enjoy thirty days plus seven days of free meals with this code. Use this promo code and get $35 off and free shipping on your order

    How Product Reviews Vary from Product Descriptions

    October 16, 2017
    While product descriptions and product reviews are both in the product information genre, they vary significantly. In essence, they both give detailed information about the product. Here are some ways in which they are different though. Product Description: Detail and structure are key. First, when you provide a product description writing service (read more here), structure is important. The information on the product must be presented in a certain way. You have to convince a potential customer to buy your device instead of the competitors’ even when they are essentially the same. Detail is important. Research must be done. You have to understand all the key features and nuances of the product and all the benefits of having it. Highlight them and make them stick to the reader’s mind. You can check the manufacturer website for details on the product but the best method is to use the product yourself. Your description will have a much more personalized feel this way. The advantage of product reviews over product description is this personalized tone as opposed to the more structured approach but there is no reason you should not be able to take advantage of something that will get you more readers. Your choice of words and language will determine how users feel about the product. For this reason, keep it short. Use common terms and as little jargon as possible. Keep sentences short and ensure customers easily understand what you are attempting to say to them. Be creative to get them excited but be careful not to exaggerate. Your competition may rely only on the manufacturer’s description and you could beat them by employing a more friendly tone and offering additional details. Research the market The people who might buy your product may need to be appealed to in a specific way. Research them. Highlight the benefits of the product that will appeal to your target market. But avoid using technical terms that only a few may understand. Then by all means encourage them to buy the product. Ensure you provide a means to do so as well as a payment method. Make it easy for them and reduce the steps they may need to take to acquire the product. Your product description writing service needs to employ good SEO strategies and once the hits send them your way, convince users that they need the product. PRODUCT REVIEWS: NOT DISGUISED PRODUCT DESCRIPTIONS A lot of product reviews on the Internet are only looked at for a few seconds, easily discovered as sales material instead of honest reviews. What one needs to realize is that users are looking for an honest opinion on the product. So if you want your product description writing service to attract search engines and increase traffic to your site, solidifying your reputation as a thought leader, keep some things in mind. Choose the product carefully: You have to be interested in the product and ensure it is something you and your readers can use and would

    eCommerce and Branding: Reasons To Manufacture Top-Quality Screen Printed Products

    September 28, 2017
     “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”- Seth Godin, American author, entrepreneur, marketer, and public speaker The modern consumer is no longer interested in purchasing products based purely on price. They are interested in the whole package that a particular brand has to offer. Aspects such as product quality, the brand’s focus and message, as well as customer service are all important to the global consumer. In other words, the brand has to convince its target audience why they should invest in the brand. As Seth Godin notes in his quotation mentioned above, the brand needs to give the consumer reasons to care about or buy the products linked to the brand. Branding: Ways to ensure a successful brand As mentioned above, there are several aspects to a successful brand. Here is a list of the more important elements: Quality Delivering a high-quality product is a vital part of any successful brand. For example, if your brand consists of a range of screen printed products, you need to be 100% confident that the goods offered for sale in your online store are of the best quality. Consequently, the question that needs to be asked and answered is how to ensure that your shipped products are of the highest quality. The first step is to make sure that the raw materials used during the manufacturing process are of the highest quality. Secondly, the machinery used to produce the end product such as CNC Vacuum Tables also need to be of the highest calibre. Thirdly, and finally, the protective packaging needs to be sufficient to protect the product while it is shipped to the customer. Message or emotive appeal Consumers want to know what your brand will do for them? In other words, how will it enhance their lives and the lives of the people around them? The Forbes Coaches Council in their article titled “13 Key Strategies for Building a Successful Brand In Today’s Economy” states that a “key way to build a successful brand is to use emotive appeal by creating an association between the product or service and an emotion.” Ergo, a brand that understands the fundamental aspirations of its target audience and actively helps its audience to achieve its goals and desires will end up as a successful brand. Value for money Are the products that are linked to your brand value for money? In other words, not only does your price need to be good, you need to offer an excellent service to your target audience. People remember how they are treated rather than how cheap a product is. They want to know whether they can trust you and your brand before they purchase your brand. The importance of great customer service has been amplified with the advent of social media. Brands cannot afford to have negative reviews about them go viral because consumers rely on social media for product reviews.

    The Use Of Custom Lapel Pins and Ribbons For Supporting Causes and Charities

    August 29, 2017
    The popularity of pins and ribbons can be measured from the fact that they can be seen everywhere these days. The practice to use them is not that old, it started in 1980s and in just this short period of time, lapel pins have gained very much popularity. Many organizations are utilizing them for their different purposes and causes. An organization or a company can have lapel pins designed according to their logo or color of the ribbon that supports the cause. By utilizing this method, you can delicately promote your brand. And, the cause will also be served. Lapel Pin Causes There are many causes to which support can be expressed by lapel pins or ribbons. Some of the most common causes and the type of ribbons used are defined below. Pink Ribbon: Support for Breast Cancer Survivors and Breast Cancer Research. Green Ribbon: It is used to generate support for organ and tissue donation. Yellow Ribbon: Used to support US POW/MIAs and troops. Orange Ribbon: It is used in America and represents support for fight against hunger. Navy Ribbon: Support for fight against child abuse. Purple Ribbon: Represents support for fight against domestic violence. White Ribbon: Support for peace. Black Ribbon: Used in support for mourning and supports POW/MIAs. Jigsaw Puzzle Ribbon: Support for families living with autism and its research. Red Ribbon: Red ribbon is used towards the support for patients of HIV/AIDS and its research. It is also used in support for heart diseases awareness and support. Lapel pins fulfil one other purpose when they are in the form of lapel flags and that is patriotism. Lapel flags demonstrates patriotism as well as support for the troops. Also flags of different countries can be used as lapel flags to celebrate their national holidays. Benefits of Using Lapel Pins Lapel pins are the best way to demonstrate the support of your company to a cause. These pins work as a good reminder for participants to take away from a fund-raising or charity program. Type of Custom Lapel Pins The maximum number of pins commonly found are made up of epola resin and metal. For those who do not know about epola, it is a resin-based material that is heated at a very high temperature to get a hard, bright and enamel-like finish. This material is available in many colors. Another procedure used to make these pins is the classic cloisonné. In this method, lapel pins are hand-filledand then polished by hand. After that, they are fired in a kiln. There is another variety of pins which is called laser-screened pins. In these type of pins, the requirement is laser-printed and further covered by a protective epoxy coating. The metals that are commonly used for flags and ribbon pins are bronze, copper, nickel, gold and silver. Where to Buy Lapel Pins? These pins are available in a wide variety from a number of vendors and can be bought both online and offline. If you want to buy them

    The Difference Between Your Company’s Logo, Identity, and Brand

    August 27, 2017
    So, you’ve started a small business and you are ready to brand your company. But do you even know what branding means? Though intertwined when brought together as a whole, there are some distinct differences between your company’s logo, identity, and brand. However, many business owners regularly confuse their logo for their brand, which simply isn’t accurate.  And then, when they throw in the idea of identity, things get really confusing. That’s why I am here today to set the record straight, before you make any major brand, identity, or logo design decisions. What is a Company’s Logo? In short, a logo is a graphic symbol that represents your company as a whole.  It typically consists of a symbol, mark, or icon that identifies your business without even having to name the company. Logos usually: Do not describe your business in any way Do not sell the company to potential customers Do not define what your company does or sells However, some logos may contain your business’ name, tagline, symbolic representation, or any combination of those.  For example, Gmail has a widely recognized logo.  By seeing this logo you may identify with Gmail, but very little else. In the end, your logo should be designed in such a way that when people see it they recognize your company.  However, there should be no further expectations attached to the logo design, as it simply serves as an alternative “name” for your business. What is a Company’s Identity? The next step in creating an entire brand for your company is to develop its identity.  This is done by using the logo you have created for your company, as well as consistent visual representations (such as fonts and color palettes), and applying it to many things. These “things” then become a part of the bigger picture (and thus your company’s identity) so much so that a person will recognize your business without having to see the logo. Here are some examples where a logo and other visual representations are used to create a business’ identity: Letterhead Flyers or brochures Product packaging Website design Social Media Business Cards Apparel design Signage Anything visual that represents your business is what makes up your company’s identity.  For instance, Gmail’s icon is just one representation of the company’s identity: What is Company’s Branding? In its most basic form, a company’s branding is the overall perceived corporate image of your company.  And, by corporate image I mean anything and everything that is your business – the vision, mission, and core of what your business is and what it stands for. In fact, your brand is going to far surpass that of a simple icon that allows people to recognize your company on a billboard or in a magazine. Your company’s brand is not only how you define and promote your business, but also how others define and see your business.  In all, how you and others see your company, as well as your company’s logo and identity, are
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