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    The Next Evolution Of Influencer Marketing

    April 18, 2017
    More and more businesses are allocating their marketing budget for the influencer marketing campaign. Influencer marketing is a concept where a specific influencer is emphasized instead of the overall market. The influencers (people with a reasonable no. of followers in the social media) are chosen by the businesses to promote their products and services in the influencer marketing campaign. According to the study, an effective influencer marketing has an ROI of $6.5 for every dollar spent on the campaign. This is extremely high and attractive. Because it’s so effective, many businesses are leaning towards influencer marketing. According to the recent survey, around 84% of the marketers are planning to start an influencer marketing campaign within the upcoming 12 months. You must have understood by now that influencer marketing is going to be an even more popular concept in the upcoming times. You must be thinking that the concept of influencer marketing has just emerged, and what new evolution might be there in this concept. There are many events taking place in the business world, and it has led to the next evolution in the influencer marketing. Current issues of the influencer marketing Many people are now aware of the concept of influencer marketing. Many brands have tried to create effective micro-influencer marketing campaigns. Some brands have got a tremendous amount of success while others have miserably failed, and they have lost their time, money, and authenticity. Some big companies like Disney and the Addidas have faced a miserable condition because of their campaign. Disney hired the YouTube star Pewdiepie for the campaign, but soon after that, there was an anti-Semitic content seen on their YouTube channel. Disney quickly ended up distancing themselves from their channel. Another company who had a miserable influencer marketing campaign was the Addidas. The Addidas hired Naomi Campbell, a supermodel, to promote their product. Naomi ended up copying and pasting the whole email to her page. This led to decreasing their authenticity. Many other common influencer marketing mistakes seen lately are: one –off campaigns only measuring social metrics Focusing only on celebrities, and so on… What is the next evolution of the influencer marketing? With many mistakes observed in the past, many changes are coming to further improve the effectiveness of the influencer marketing campaign. The businesses along with the social media influencers have learned their lessons. Here is how the influencer marketing will shape in the future. Expert’s Opinions Instead of only asking third-party influencers to promote the product, the experts themselves can promote the product. They have in-depth information about the product, and they can explain it in a better way. According to Andy Polansky, CEO at Weber Shandwick shared his insight saying that there is a strong correlation between corporate reputation and CEO engagement. Turning your experts into influencers can actually improve the campaign. The campaign can be even more effective when third-party influencers share the video. Influencers are brands Many influencers were seen posting spam contents to promote various products. However, this

    Improving Your Site Design to Convert Your Visitors Into Paying Customers

    April 13, 2017
    If you track the traffic to your website, you may be confused as to why you have a lot of visitors but not an increase in profitability. Your lack of paying customers could be any number of things, although your site’s design could be to blame. Here are some tips for improving your site’s design to help turn your visiting, potential customers into paying ones: Prove That You’re Trustworthy We live in an age where anyone can create a webpage, and there are over a billion on the Internet. We all know that some are good and others are untrustworthy can be dangerous to click. So, as a business owner with a website, how do you prove to your customers that you are trustworthy? There are a lot of features you should add, like a secure checkout, but your design can make you easier to trust, too. First, testimonials or the number of customers you’ve served can be helpful. Some experts even recommend having a live Twitter feed or “Live Chat” for 24/7 customer inquiries or support. Secondly, make your return policy and privacy statements easy to read and easy to spot on your home page. Finally, consider your use of color. The color blue is associated with trust, so it’s smart to utilize this color in some parts of your design. Include Social Media Social media buttons are easy to add to the design of your website, but some business owners forget to add them. Many people assume that social media is for a younger audience and maybe young consumers aren’t your target audience. Regardless of demographic, add social media buttons in a place that will be easy to find. Not only will it show customers that you are “in the know” and relevant, but it’s a great opportunity for some free advertising. Mobile Friendly Design Making your website mobile-friendly is a “must have” these days. Fortunately, this is easy to achieve using eHost website builder, which makes your design mobile-friendly on a variety of devices from smartphones to tablets. With more people choosing to shop online and a growing number of shoppers using their smartphones to buy, you can lose an otherwise easy sale if your site doesn’t work well on the go. Focus on Ease of Navigation Your website may be one of the best-looking sites on the web, with great content and a plethora of information that will improve your sales, but if it’s hard to navigate it’s worthless. Most customers don’t want to spend time trying to figure out how to get around on your site, even if they love it, and they are likely to move onto another website. Make your site’s design easy to use for everyone and you are sure to see more sales. Allow Customers to Contact You As an online business, you may never hear from a customer, especially if your site is designed to take care of everything. Even if this is the case, it’s important to let your

    Conversation That Converts: How To Create Real Money In Your UX Design

    June 23, 2016
    First impressions last, and if you are a user experience (UX) designer, you would know first-hand what that really means. UX designers care about the look, the swag. But only because they care a lot about users and their preferences. They also care about the brand and how it will send its message across, how it will enhance experience and engagement, and how it will make money, of course. User experience web design has evolved over the years. As websites were turned into apps, e-mail into in-mail, and blogs into social media posts, it was imperative for UX design to also embrace the change. But while UX design tools have become more sophisticated, the goal has remained the same. A research from the Oxford Journal stated that the goal of every and all user experience principles is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” The investment of a digital marketing agency for UX design is well-warranted. Companies know that a professionally-designed digital platform will bring in the likes, shares, and comments. They know that it enhances their audience’s experiences which translate in conversions and actual profit. How do you do it? Here are seven actionable ways to win at the UX design game. Who are you Designing for? Be in the mindset of the user. Only by really understanding the people you are designing for will you be able to create a great web design. Have a persona of the target market in mind. Are they young, mostly women, mostly men, loves to shop, active in social media, online shoppers, etc.? With this, you will have an idea of how your design is supposed to look and work, and what needs are there to satisfy. Know who you are designing for so you would also have a clear idea of your deliverables. Make it easy In achieving a conversion-based UX design, it is important to put the user first. Designers are online most of the time and they can tell a good UX design from a bad one in just a few seconds. Now, put yourself in the shoes of a regular user to identify pain points and eliminate them. Make navigation simple. Style is important but never compromise functionality. Make sure that everything that the market could possibly want (products, promos, contact, etc.) can be easily located. Avoid repetitive tasks. Stop making users re-enter passwords all the time or going back to the main menu just to find themselves starting all over again. Bring Out the Beauty Of course, the look is important. First impressions last, after all. Design should appeal to your target market and must be easy on the eyes. Don’t saturate your audience with too much of the good thing. Remember to push branding while doing the layout, picking a theme or a font style. Always balance look with functionality. It is also important to be consistent and forcing the user to

    Muay Thai Training Website in Thailand and Promoting with Internet

    February 14, 2018
    If you haven’t used the internet by now, then you have made a mistake. This is one of the most powerful, most revolutionary pieces of technology that we have nowadays at our disposal. Not that long ago, humans weren’t even able to use the internet as its use was nowhere near as widespread as it is today. So, it would be a sin not to use the internet to its fullest capabilities. We hope to convince you to start using the internet with some of the following arguments. First of all, one of the newest crazes in the online world comes in the form of social media. When we hear about the social networks, usually the first thing that springs to mind is Facebook. Humans are, after all, social creatures, and most of us very much enjoy socializing with other people. Well, the social media make this very easy – you can find almost anyone in the world and have a conversation with them in real time. That’s right – the social media are great in connecting the world – we suggest that you use them for this purpose and finding ways to spread your social circles. We all know about the importance of networking and meeting new people and how they can help you out in tremendous ways in life. Well, now, with the help of the internet, you will be able to easily talk to anyone in the world, provided they too have access to the internet and that they have a social media account. If you wish to learn anything – then why not try the internet? You’d be surprised at the sheer magnitude of information that can be found online. The internet has been called “the information superhighway” for a reason. If you can learn how to use the help of the search engines, such as Google, then you’re all set to learn whatever it is that you wish to know. Don’t worry, this isn’t a hard thing to learn – even a little child can learn the basics of it in a manner of minutes. In fact, even children nowadays use the internet for their benefit and entertainment. You can also use video-sharing platforms in order to learn stuff – YouTube features millions of videos on many different subjects. We think that you will find this platform quite useful. Finally, if you happen to own a business, such as a Muay Thai training camp in Thailand, then you too could use the power of the internet to your benefit in the sense that you could promote your business very effectively on it. The best thing to do is to create a website on it and then use it to do some online marketing. A website of Muay Thai is  and have many courses on internet. In some of the more optimisticscenarios, you may happen to get millions of unique visitors to your own website. This would be a great thing indeed as your profit line will soon

    Confessions Of A Web Designer

    January 30, 2018
    I am writing this because I can no longer bear to keep my guilt to myself.  The fact is, today I earn a six-figure income by using products of artists and photographers who for all I know may barely be eating well.  Yet I use their work as the basis for many of my own creations.  Their work frequently serves as the inspiration I use when I am asked to design something a major corporation, government or nonprofit organization may use. You see, I design graphics for websites.  Many artistic designs and layouts you may see when you log into a corporate site or look at an online magazine or newsletter site are products to which I have contributed.   The companies who use these products pay me embarrassingly well for the work I give them.  Of course, I don’t receive any royalties or credits for my product.  My only reward is the salary or commission I am paid for designing and producing the product that my client uses for their business.  However, I will confess that I do not reward those who created the visual posters that hang from every wall in my workroom, though those creations serve as the inspiration for many of the website designs and logos that I create. When I began my business, I had little more than the bare room in my warehouse district apartment.  I began covering the bare walls with posters and larger-than-life photos that I obtained using an all posters coupon.  I’d order posters and purchase them with Groupon coupons; when they arrived I put them up on the walls of the room where I worked designing web sites and layouts.  Often my designs were directly inspired by the scenes in one of the posters or prints.  The scene from a movie theater marquee served as a format to design the “address list” section of one web site.   Today my company office is lined with posters and prints that I collect using Groupons from  Customers visiting the office will find advertisements for a can of soda facing a print of a Van Gogh masterpiece.  And the next creative idea for a new website design can come from either – or both.  But the customer will be rewarded by receiving a web product that carries the work of past masters from prior centuries forward into the brave new world of the future.

    Young and Talented Web Designers

    December 28, 2017
    Web design includes many disciplines and different skills in the maintenance and production of websites. The diverse areas of web design comprise of search engine optimisation, user experience design, authoring, interface design and web graphic design. For instance, it can be a hard task to design a website. But with a good team of great designers, it is easier. One such example is Give Back Bingo- the bingo online site. The designs and graphics of this site are eye-catchy and nicely done. A dedicated team of designers have worked to make the site so attractive, and indeed it takes talented people to make a site such a success- but the awesome bingo rooms can take some credits as well! Over the past months, there have been several young and talented web designers who have made a name for themselves. It is quite amazing to see young designers entering web design at such a young age. Below, you will read the shortlist of some of the most talented designers across the world. They have been nominated by the public, and you can also check out those extremely gifted designers. Harry Copeman Harry Copeman is a product designer established in Hull. The latter has freelanced for SeatGeek, Mailbox, Dropbox as well as several start-ups. Harry was previously working with the business solutions team at Facebook, and is now the head of Design at Farewill. Tushar Merwanji Tushar Merwanji is a UI and UX designer who has worked on projects for Pfizer, Johnson & Johnson, Land Rover and Jaguar. The young talented boy also developed an iOS application in Objective-C for Alzheimer’s patients. Alice Lee Lee was a Dropbox designer who played an important role in developing the Mailbox, Carousel, and Dropbox brand experiences. Now at 28 years old, she’s illustrated for the Sequoia Capital, Google, NY Times, Pinterest, and many more. Ashley St Pier This energetic developer and designer specialises in generating unique brand identities over the development of attractive websites. He’s skilful in PHP, JavaScript, CSS3 and HTML5. Una Kravets Una is a front-end developer who creates design systems and develops software prototypes at IBM Design, Austin. She’s the founder of ATX Sass Meetups and Sassy DC, and an essential member of Design Open. Rita Deraedt Rita started using Microsoft Paint at the age of 10, and started designing websites at the age of 14. When she was still a junior at Bowling Green State University, Rita already had five years of experience for clients including The Toledo Blade, Trophez, Corilla, Westgate Chapel, Wise Lawn Care, and Dtech. Dan Edwards Dan is a British designer, who started designing websites at the age of 16. The latter has also worked with a series of clients from agencies to startups, as well as Surfer Gift, Hardcloud and Southampton University. Dan has equally organised his own web design event, with speakers including Sarah Parmenter, Robin Christopherson, Jeremy Keith and Mike Kus. There are countless of young and talented Web Designers across the globe.Their aim and responsibility is to present information in a

    Why Animation Is The Key To Your Web Design and Success

    November 16, 2017
    These days, building a standout website is not easy to do.  With better hosting solutions, faster page loading speeds, and dynamic designs overwhelming the millions of websites on the internet today, it can be challenging to figure out how to brand yourself as unique. In the past, site animations were seen as trivial design elements meant to add a little excitement to your site. However, as technology advances and the ability to add complex animations to your website becomes more accessible, even for novice website owners, the desire to add animation to websites has increased. Today we are going to look at the key reasons you should consider adding animation to your existing website, and why enrolling in an HTML5 for beginners course can help propel you into an entirely new world of web design. 1. Increase in Site Traffic Animation has a way of grabbing people’s attention.  This is especially true if the animations you add to your website complement killer content and provide value to the site visitor. If you craft exceptional content for your readers to engage in, and implement some cool animation effects to break up the content and images, your readers will enjoy your website and come back for more. In addition, they will be more likely to share your content on their social media platforms, helping to expand your website’s reach. 2. Better Site Interaction One of the key ways to get site visitors to like what you have to offer is to convince them to interact with your content.  This may be in the form of comments, reading your blog, or even taking an interactive quiz. However, there are other great ways to encourage site visitors to interact with your website using animations. For instance: Alert site visitors of notifications, messages, or updates Encourage site exploration with animated buttons Display new product release, discounts, or even new content with flashy animation effects In the end, the point of using animation for increased site engagement is to guide readers towards the content you want them to see.  In the end, you can use the movement of animation to influence what your site visitors are drawn to. 3. Easy Site Navigation Animations can help make transitions on your website smooth and more user-friendly.  After all, site visitors don’t want to see abrupt changes in your website’s pages as they scroll through your content. The key is to make things slide, fade, and scroll with ease so that your readers’ eyes only don’t have to adjust when a change occurs. In fact, scrolling is considered one giant animation effect.  Without animations, the smooth scrolling your site visitors have come to love would not be possible. 4.  Aid Advertising Monetizing your website through advertisements is a great way to supplement your income. Showcase products and services you willingly endorse and watch your click through rates soar. People will be naturally drawn to the animated effects of your ads and as a result, more likely to check them

    Why Your Business Needs A Mobile App

    October 27, 2017
    Does your business have a mobile app? Did you know that about 86 percent of smartphone users time is spent in apps? If your business does not have an app then you are missing out on potential business. If your business is not the type of business that would benefit from a app than how about a mobile friendly website? Does your business have a mobile friendly website? According to an article, a mobile friendly website lets the content on your website be displayed perfectly on a smaller screen such as from a tablet or a smartphone. Did you know that more people are viewing websites too from their phones rather than their desktop computers? If you don’t have an app or a mobile friendly website than you are losing out on potential business. Other reasons your business needs to have a mobile friendly website include: mobile friendly websites load faster, are easier to navigate, are easier to read, don’t contain flash, and have less scrolling. If you want your business to succeed, you have to stay on top of the current technology trends. According to a business article, if you want your business to grow than you need a mobile app as well as a mobile website. You may not think so but apps link you to your customers because people can access you 24/7 on your mobile app. Other reasons contributing to you getting a mobile apps include: customer loyalty, greater control, and online visibility. When you are not worrying about your website you are worrying about your health. When it comes time to putting yourself first for a change Medifast Diet can help. At Medifast Diet, you will find plenty of weight-loss plans that will help you feel great again. From Dutch chocolate shakes to peanut butter crunch bars, all these and more can are waiting for you without the feelings of guilt and with their partnership with Groupon Coupons you will be saving lots of money. Before you log onto Medifast Diet be sure you see Groupon Coupons for money saving coupons and promo codes. Learn how you can get 28 free shakes from Groupon Coupons. Act now and get $145 off Medifast thirty-day flex kit with this code. Right now, get $25 off your order of $250 plus free shipping with this code. Enjoy $35 off plus free shipping on orders of $350 or more with this promo code. For less than $10 a day you can work on losing weight with this code. Act now and take advantage of the fall special and get seven days of free meals. Act now and get 30 percent off healthy meal plan with this code. Act now and get $15 off orders with this promo code. Right now, get $145 off in savings on the thirty-day flex kit with this code. Enjoy thirty days plus seven days of free meals with this code. Use this promo code and get $35 off and free shipping on your order

    How Product Reviews Vary from Product Descriptions

    October 16, 2017
    While product descriptions and product reviews are both in the product information genre, they vary significantly. In essence, they both give detailed information about the product. Here are some ways in which they are different though. Product Description: Detail and structure are key. First, when you provide a product description writing service (read more here), structure is important. The information on the product must be presented in a certain way. You have to convince a potential customer to buy your device instead of the competitors’ even when they are essentially the same. Detail is important. Research must be done. You have to understand all the key features and nuances of the product and all the benefits of having it. Highlight them and make them stick to the reader’s mind. You can check the manufacturer website for details on the product but the best method is to use the product yourself. Your description will have a much more personalized feel this way. The advantage of product reviews over product description is this personalized tone as opposed to the more structured approach but there is no reason you should not be able to take advantage of something that will get you more readers. Your choice of words and language will determine how users feel about the product. For this reason, keep it short. Use common terms and as little jargon as possible. Keep sentences short and ensure customers easily understand what you are attempting to say to them. Be creative to get them excited but be careful not to exaggerate. Your competition may rely only on the manufacturer’s description and you could beat them by employing a more friendly tone and offering additional details. Research the market The people who might buy your product may need to be appealed to in a specific way. Research them. Highlight the benefits of the product that will appeal to your target market. But avoid using technical terms that only a few may understand. Then by all means encourage them to buy the product. Ensure you provide a means to do so as well as a payment method. Make it easy for them and reduce the steps they may need to take to acquire the product. Your product description writing service needs to employ good SEO strategies and once the hits send them your way, convince users that they need the product. PRODUCT REVIEWS: NOT DISGUISED PRODUCT DESCRIPTIONS A lot of product reviews on the Internet are only looked at for a few seconds, easily discovered as sales material instead of honest reviews. What one needs to realize is that users are looking for an honest opinion on the product. So if you want your product description writing service to attract search engines and increase traffic to your site, solidifying your reputation as a thought leader, keep some things in mind. Choose the product carefully: You have to be interested in the product and ensure it is something you and your readers can use and would

    eCommerce and Branding: Reasons To Manufacture Top-Quality Screen Printed Products

    September 28, 2017
     “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”- Seth Godin, American author, entrepreneur, marketer, and public speaker The modern consumer is no longer interested in purchasing products based purely on price. They are interested in the whole package that a particular brand has to offer. Aspects such as product quality, the brand’s focus and message, as well as customer service are all important to the global consumer. In other words, the brand has to convince its target audience why they should invest in the brand. As Seth Godin notes in his quotation mentioned above, the brand needs to give the consumer reasons to care about or buy the products linked to the brand. Branding: Ways to ensure a successful brand As mentioned above, there are several aspects to a successful brand. Here is a list of the more important elements: Quality Delivering a high-quality product is a vital part of any successful brand. For example, if your brand consists of a range of screen printed products, you need to be 100% confident that the goods offered for sale in your online store are of the best quality. Consequently, the question that needs to be asked and answered is how to ensure that your shipped products are of the highest quality. The first step is to make sure that the raw materials used during the manufacturing process are of the highest quality. Secondly, the machinery used to produce the end product such as CNC Vacuum Tables also need to be of the highest calibre. Thirdly, and finally, the protective packaging needs to be sufficient to protect the product while it is shipped to the customer. Message or emotive appeal Consumers want to know what your brand will do for them? In other words, how will it enhance their lives and the lives of the people around them? The Forbes Coaches Council in their article titled “13 Key Strategies for Building a Successful Brand In Today’s Economy” states that a “key way to build a successful brand is to use emotive appeal by creating an association between the product or service and an emotion.” Ergo, a brand that understands the fundamental aspirations of its target audience and actively helps its audience to achieve its goals and desires will end up as a successful brand. Value for money Are the products that are linked to your brand value for money? In other words, not only does your price need to be good, you need to offer an excellent service to your target audience. People remember how they are treated rather than how cheap a product is. They want to know whether they can trust you and your brand before they purchase your brand. The importance of great customer service has been amplified with the advent of social media. Brands cannot afford to have negative reviews about them go viral because consumers rely on social media for product reviews.

    The Use Of Custom Lapel Pins and Ribbons For Supporting Causes and Charities

    August 29, 2017
    The popularity of pins and ribbons can be measured from the fact that they can be seen everywhere these days. The practice to use them is not that old, it started in 1980s and in just this short period of time, lapel pins have gained very much popularity. Many organizations are utilizing them for their different purposes and causes. An organization or a company can have lapel pins designed according to their logo or color of the ribbon that supports the cause. By utilizing this method, you can delicately promote your brand. And, the cause will also be served. Lapel Pin Causes There are many causes to which support can be expressed by lapel pins or ribbons. Some of the most common causes and the type of ribbons used are defined below. Pink Ribbon: Support for Breast Cancer Survivors and Breast Cancer Research. Green Ribbon: It is used to generate support for organ and tissue donation. Yellow Ribbon: Used to support US POW/MIAs and troops. Orange Ribbon: It is used in America and represents support for fight against hunger. Navy Ribbon: Support for fight against child abuse. Purple Ribbon: Represents support for fight against domestic violence. White Ribbon: Support for peace. Black Ribbon: Used in support for mourning and supports POW/MIAs. Jigsaw Puzzle Ribbon: Support for families living with autism and its research. Red Ribbon: Red ribbon is used towards the support for patients of HIV/AIDS and its research. It is also used in support for heart diseases awareness and support. Lapel pins fulfil one other purpose when they are in the form of lapel flags and that is patriotism. Lapel flags demonstrates patriotism as well as support for the troops. Also flags of different countries can be used as lapel flags to celebrate their national holidays. Benefits of Using Lapel Pins Lapel pins are the best way to demonstrate the support of your company to a cause. These pins work as a good reminder for participants to take away from a fund-raising or charity program. Type of Custom Lapel Pins The maximum number of pins commonly found are made up of epola resin and metal. For those who do not know about epola, it is a resin-based material that is heated at a very high temperature to get a hard, bright and enamel-like finish. This material is available in many colors. Another procedure used to make these pins is the classic cloisonné. In this method, lapel pins are hand-filledand then polished by hand. After that, they are fired in a kiln. There is another variety of pins which is called laser-screened pins. In these type of pins, the requirement is laser-printed and further covered by a protective epoxy coating. The metals that are commonly used for flags and ribbon pins are bronze, copper, nickel, gold and silver. Where to Buy Lapel Pins? These pins are available in a wide variety from a number of vendors and can be bought both online and offline. If you want to buy them

    The Difference Between Your Company’s Logo, Identity, and Brand

    August 27, 2017
    So, you’ve started a small business and you are ready to brand your company. But do you even know what branding means? Though intertwined when brought together as a whole, there are some distinct differences between your company’s logo, identity, and brand. However, many business owners regularly confuse their logo for their brand, which simply isn’t accurate.  And then, when they throw in the idea of identity, things get really confusing. That’s why I am here today to set the record straight, before you make any major brand, identity, or logo design decisions. What is a Company’s Logo? In short, a logo is a graphic symbol that represents your company as a whole.  It typically consists of a symbol, mark, or icon that identifies your business without even having to name the company. Logos usually: Do not describe your business in any way Do not sell the company to potential customers Do not define what your company does or sells However, some logos may contain your business’ name, tagline, symbolic representation, or any combination of those.  For example, Gmail has a widely recognized logo.  By seeing this logo you may identify with Gmail, but very little else. In the end, your logo should be designed in such a way that when people see it they recognize your company.  However, there should be no further expectations attached to the logo design, as it simply serves as an alternative “name” for your business. What is a Company’s Identity? The next step in creating an entire brand for your company is to develop its identity.  This is done by using the logo you have created for your company, as well as consistent visual representations (such as fonts and color palettes), and applying it to many things. These “things” then become a part of the bigger picture (and thus your company’s identity) so much so that a person will recognize your business without having to see the logo. Here are some examples where a logo and other visual representations are used to create a business’ identity: Letterhead Flyers or brochures Product packaging Website design Social Media Business Cards Apparel design Signage Anything visual that represents your business is what makes up your company’s identity.  For instance, Gmail’s icon is just one representation of the company’s identity: What is Company’s Branding? In its most basic form, a company’s branding is the overall perceived corporate image of your company.  And, by corporate image I mean anything and everything that is your business – the vision, mission, and core of what your business is and what it stands for. In fact, your brand is going to far surpass that of a simple icon that allows people to recognize your company on a billboard or in a magazine. Your company’s brand is not only how you define and promote your business, but also how others define and see your business.  In all, how you and others see your company, as well as your company’s logo and identity, are

    Use Social Media For Your Business

    August 26, 2017
    The business world is far from being simple. It’s an incredibly complex sphere in modern society, and only the best of the best succeed here. So, if you really want to succeed in the creation of your own successful business – you will have to invest a lot of time and effort in order to do so. And we do mean A LOT. And the worst thing about it is that even if you put your whole life into your business, with everything you got, it still isn’t a guarantee that you will succeed. Which is why you will need a lot of courage if you wish to create a business from scratch. But luckily, we have the benefit of living in the modern world. One of the greatest inventions in the history of mankind is at our disposal for the last 50 years or so – this is the internet. The online world is rife with possibilities for the creation of any type of business. Your imagination is your sole limit when it comes to this – we can’t really think of just how many businesses have succeeded based on the seemingly stupidest of ideas in the history of humanity. That part is up to you. You will really have to think long and hard about it, and hopefully, you will get an idea that you can implement and make money out of it. Of course, you will need to advertise this idea properly – your work will be far from done once you get your initial idea. You will need to implement it as well. Now, one of the best ways in which you can advertise your idea is through the use of the social marketing. This section of the world online is immediately useful for anyone that wishes to advertise. You can practice social advertising in the world of the social networks, for example. Now, if you live in a modernized society, then there’s a 99.99999999999% chance that you have heard about the most popular social network in existence – Facebook. The best thing about this social network is that there are millions upon millions upon millions of people from all around the world that enjoy using it – most on a daily basis. So, if you make a website here, and it becomes popular – then you will have struck a gold mine. If you have a business in the field of martial arts, for example, you wish to open a Muay Thai training camp somewhere in Thailand, then you have an excellent opportunity to put this idea into practice and use the online world in order to practice social marketing such as . We can outright guarantee results if you know what you’re doing when it comes to advertising. Of course, if you don’t know the intricate psychological laws that work when it comes to advertising – you could always hire the professionals to do the work for you. We think that it will definitely pay off, so be sure

    The Power Of Internet: Selling Combat Sport Online

    August 23, 2017
    The industry of online business is flourishing in Thailand, and most entrepreneurs are looking for ways on how to expand their reach overseas. For instance, Muay Thai has been attracting the attention of the foreign audience. Gym owners want to make the process more convenient to these audiences by presenting the market to them. By having a website that contains all the essential information about the training camp, the prospective customer will be able to reach a decision without the hassle of going through various sources. Selling Muay Thai Business with the Help of Online Marketing Today a lot of seasoned fighters are running a Muay Thai business in Thailand. Most of them have their official website, and almost all of them are conducting a digital marketing strategy. Having their site is not only beneficial in the part of the customer but also to the business owner. It allows them to share important details about the training camp and connect with the other gym-owners to collaborate with them and organize an official tournament. If a website is generating a large amount of organic traffic, it also opens their business to various money-making opportunities. The Challenge of Opening an Online Business Some of the Muay Thai brands today started with only a handful of offerings. They first attempted to offer designed t-shirts, gloves and shorts that any fighter can wear during their training. However, as time passes by, they started to offer equipments. However, the online competition in Thailand is getting tougher. The company needs to develop technological innovation for their website as well as aim for a continual development and improvement of their product. The company also needs to be dedicated in maintaining a strong online presence. They should have a high SERP ranking on a particular keyword. They should use different analytical tools and software that will help them measure the growth of their business. They should also continue with their link building efforts to increase the authority of their website. Optimizing your site to appear on the search engine result is a continuous, repetitive and laborious task. This has got to be one of the big challenges that the Muay Thai owners need to face since it takes too much time. Some of them will devote their entire time in this process. As a result, they will end up ignoring the true strength and core of their business. Muay Thai owners who want to expand their reach overseas can take advantage of the internet. Opening their business online presents limitless opportunities. However, you need to remember that not all business will succeed. You need to have a dedication, passion, and commitment. You will also need to adapt to the constant changing algorithm of the search engine sites and have a comprehensive knowledge on how to implement those changes in your web portal. You should also consider the various platforms such as social media. Suwitmuaythaigym is a example of internet marketing. Social media marketing allows you to create a strong community

    Decoding The What, How and Who Of WordPress Web Hosting

    August 22, 2017
    What is WordPress Hosting? WordPress is one of the most popular CMSes (Customer Management System) and according to a survey powers over 25% of the websites all over the globe. WordPress hosting is a service provided by WordPress where all the administrative aspects of running a WordPress website are managed by a web host. How is WordPress Hosting useful? WordPress hosting is a platform that is both robust and secure. Moreover, as the name suggests, WordPress hosting is the best choice to opt from all other hosting types like Shared or VPS as its plans are created to host and support WordPress websites. Both the hardware and software component of the hosting plan are tailormade to support the WordPress website. WordPress gives its users access to several plugins, free themes and also allows users to add powerful features to their website with just a few clicks. Apart from this WordPress is highly secure as well as the there are plenty customization options for your website. Who will benefit from WordPress Hosting? WordPress web hosting is comparatively cheaper than other hosting services. A starting WordPress hosting plan can be as low as $4.95 a month. Also, WordPress as a blogging platform is free and open source; so all you pay for is purchasing the domain name and the WordPress web hosting. WordPress caters to all, whether you are beginners in the web world or someone who runs  large businesses. Choosing the right plan, is what makes all the difference. So let’s see the types of WordPress hosting services; Types of WordPress Hosting There are 4 type of WordPress web hosting plans available: 1.    WordPress on Shared Hosting Shared hosting is one of the most popular WordPress hosting plans. It is relatively cheaper and chosen by beginners who are launching their very first website. In Shared WordPress hosting, several websites share the same server simultaneously. 2.    Managed WordPress Hosting             Managed WordPress hosting, as the name suggests is completely managed and the user doesn’t have to worry about anything at all. It is broad and offers solutions to small and large businesses alike. Managed WordPress hosting plans are faster but on the flip side considerably costlier. 3.    WordPress on VPS Hosting             VPS stands for Virtual Private Server. In this hosting plan, a physical server is partitioned into multiple servers in accordance with the individual needs and WordPress can be installed by the user in a completely isolated environment. VPS plan works best for sites with medium traffic. It is cheaper than Dedicated server but costlier than a Managed solution. 4.    WordPress on Dedicated Hosting             Dedicated Hosting plans are generally for sites that significantly high traffic to an extent that choosing any other hosting option might compromise on the performance. WordPress can be installed on a Dedicated Server where a physical server is completely leased from the hosting provider. Features of WordPress Web Hosting Now that we’ve seen the different types of WordPress hosting, let us now have a look at

    Important Reasons Why You Need To Buy An SSL Certificate For Your Website

    August 17, 2017
    In terms of how the Internet functions and how we use it, sharing information about ourselves have become second nature to us. We constantly update the Internet on what we do and where we are right at the moment. However, with this penchant for divulging personal information on the web comes the danger of getting hacked, doxxed, or phished for important data. This problem is magnified further for companies with websites, because without securing the information being given and received through their websites, malicious web attackers will see it as easy pickings. For this reason, there is nothing more important than being able to buy SSL certificate for your website. It will not just protect your information from getting stolen, but it protects your visitors from the same thing as well. One of Google’s efforts is to tag sites which are secured to visit, and they do this by looking for websites with SSL certificates. What you do not want to happen is for a visitor to see, in bright red, the words “Not Secure.” So to avoid losing a huge margin of audience, here are important reasons why you need to get an SSL certificate now. Encryption of information being sent and received from the website What a secure sockets layer (SSL) does is create a secure connection between the user’s browser and the website server. The first thing we need to understand about how packets of information travels from browser to server and vice versa is that it does not travel in one path. When you send an email attachment, that breaks up into different packets that does not follow the same information path and then assembles itself once they reach their destination. An SSL certificate encrypts the information packets so that it does not get compromised on the way to the intended recipient. Encryption happens when an SSL puts random characters within the information packet. It now becomes unreadable to those who do not have the right encryption key. However, if the information packet is still obtained by a third party (hackers, doxxers, and phishers), it will remain unintelligible. SSL certificates doubles down on information phishing Recently, there was a phishing incident so serious that even Google mail was compromised. The Gmail sign in page was replicated, and users who have fallen victim to this reported that they had to sign in twice just to get to their inbox. But what happened was, they might have clicked on a sketchy link within their inbox during their last login, and this enabled phishers to redirect users to a second sign in page where they can get all the email passwords. Fortunately, and like what was mentioned before, Google has a way to tag websites who has an encryption system. They put “Secure” or “Not Secure” before a website’s domain name, with an image of a padlock beside it. You can also determine if a website has an SSL certificate if their URL starts with the “https” protocol. Because

    3 Reasons Why Mobile Web Design Is A Must

    August 9, 2017
    What is the one thing that you notice as soon as you step outside of your home nowadays? It is not hard to miss. I can guarantee you, that you will come across the fact that in one form or another, the majority of your fellow humans are using a mobile gadget of some kind; smartphones, androids, tablets, and the like. Statistics show that 95 % of people in the US use a cell phone and 77% own a smartphone. That’s right, we are becoming a technology driven culture while we go about our daily lives, and there is no avoiding it. Hence, as an online business owner, if your website is not mobile friendly, it could cost you. Google may end up reducing your search status ranking online if you are not using a mobile design through your website. This can result in you suffering the loss of your online business just from that one misstep. So why is Google becoming so strict with this stipulation? It is due to the fact that more people than ever are now searching information on Google via their mobile devices rather than on desktop computers. Google wants to make sure people are happy and having all their searching needs met online and in order to do that, they need to make sure that their users have flexible access to websites on all their devices; from desktops all the way to their mobile devices. Benefits of Online Marketing To The Mobile Population: Most people take their phones everywhere they go and keep their personal information on them such as their pictures, messages, favorite apps and their online preferences. People use their mobile devices for things such as; banking, directions, purchasing products and services, communicating with friends and family, entertainment, the list goes on.  For this reason, influencer marketing benefits are essential to your online business website, so you must transform your site to be mobile user-friendly. Especially if you want a flow of ongoing potential customers visiting and revisiting your website. 3 Important Reasons Why Mobile Web Design Can Benefit Your Online Business The following 3 reasons are important to why creating a mobile friendly website is essential and critical for your online business. 1. No Yellow Penalties From Google Prospective clients who search online for a product or service, want easy access and flexibility at their fingertips. They want to be able to find what they are looking for online and browse websites despite the device that they are using. So your website must adapt to mobile users who could turn out to be your possible potential clients. That will result in an increase in your sites’ search engine optimization as well as your presence on social media platforms as it will put you on Google’s good side due to your convenient mobile web design. The following are steps to making sure that your website is mobile friendly. This information is straight from the Google developers themselves: If you have no idea

    5 Signs Your Website Needs A Redesign

    July 23, 2017
    In the modern business world, your website is one of the most important marketing tools you have. Fast overtaking the business card or classified ad as a method of promotion, your website should be raising your brand profile and driving more sales. In fact, for many businesses, their website is not just their main marketing tool but also their main sales platform. It’s all too easy as a business owner to let your webmaster tasks slip down the to-do list, and often it is only a fresh pair of eyes that will notice what you need to improve to stay looking fresh. To identify whether your website needs a redesign, here are some of the major tell-tale signs. 1. It doesn’t work on mobile With more users now accessing the internet via mobile than via desktop, mobile should be the number one priority. Pretty much all websites are designed on a computer rather than on mobile, so they tend to be optimised for desktop rather than for more portable devices. Another common problem is that many websites were created before the smartphone revolution began, so their current designs were made with mobile far away from the designer’s priority list. Ask colleagues or friends with different types of mobile devices to let you check out your site on each of them. Once you have a list of your mobile site’s deficiencies, you will be in a much stronger position to know what needs to change. 2. It has old-fashioned features Like all designed objects, website features go in and out of fashion. The hit counter is one example of a website feature that has plunged out of vogue almost overnight. Those tickers that monitored how many people visited your site and displayed the total publicly were once considered highly innovative, but now they just look tacky. Keeping an eye on your website’s performance, of course, is a good idea as it allows you to see which groups of buyers are visiting and which pages are responsible for closing or losing you each sale. If you haven’t already, ask your designer to install Google Analytics or a similar software the next time your site gets relaunched. 3. It isn’t plugged into your social media accounts It’s believed there are almost two billion monthly active users on Facebook alone. Social media is one of the digital marketing linchpins of our time, and there is no reason for your business not to be taking full advantage of the huge customer pools and targeted data options that the world of social can offer. For that reason, your social media accounts should be integrated fully into your website. Consider installing widgets that show how many likes or followers you have, and make sure that a call to action such as “Like us!” or “Follow us!” is prominently displayed. Not only will this allow you to harness the power of social for your business, but it will also give your website a modern veneer and demonstrate that

    A Look At Bioinvasion In American and British Lakes and Waterways – The Unstoppable Zebra Mussel

    July 19, 2017
    America is responsible for a massive portion of the world’s trade, including cargo shipping. Besides the massive vessels that transport goods between the nations of the world, America has all manner of military, government, commercial, and private ships journeying to and from its shores. At any given moment, there are countless organisms being dumped into American shores, making their way upriver, and into lakes. This crisis can, however, be monitored and resolved through the use of cutting-edge technology and Information Technology services. The Problem with Zebra Mussels These tiny molluscs are among the most fiercely colonizing species in the world. They can reproduce at an alarmingly fast rate, and will commence carpeting many square feet with their tough shells. They clog water pipes, drains, the propellers of ships, there aren’t many surfaces that a zebra mussel cannot propagate upon and inhabit. Most indigenous aquatic species can hardly keep up with their reproductive rate, which consequently causes the majority of a lake’s nutrients and food to be rapidly devoured by them. Whole groups of native crabs, clams, and oysters will then perish as a result. The Zebra Mussel’s Journey to America One of the direst consequences of this unchecked bioinvasion was the introduction of the zebra mussel in 1986, thanks to a ship traveling from the Black Sea, which unknowingly dumped a massive amount of these tiny molluscs into Lake Erie. From here, these molluscs found their way through waterways (and were also continually transported through water ballast) to the rest of the Great Lakes in North America, including Lake Superior, Lake Ontario, Lake Huron, and Lake Michigan. They have even made their way into the Hudson River in New York. This freshwater mussel is a native of Russian and Ukrainian lakes. The fingernail-sized mollusc takes its name from its black and white stripes which are a common print found on its shells. Following the fall of communism and the reinstatement of global trade in the 1980s, these tiny mussels began being transported all across the planet thanks to water ballast. They have made their way to Spain, Sweden, Italy, Great Britain, North America, Hungary, the Czech Republic, and Netherlands. Networking as a Solution As the zebra mussel has become such a proliferated issue on such a global level, water-based authorities have now begun relying on Information Technology and Networking businesses to instate a global watchdog system which monitors the levels of this organism in the world’s lakes and rivers. Through the usage of advanced electronic sensors and monitoring equipment, commercial divers and small submersible devices can now scan lakes to estimate the number of zebra mussels present. This information is then relayed back to a global server which will raise alarms once the levels of zebra mussels reach destructive levels, and water authorities can then commence efforts to begin culling this invasive species from overtaking local populations and endangering native species and their habitats from extinction.

    How Redesigning Landing Page To Include Video Boosted Our Conversion

    July 8, 2017
    There are several ways to set up and improve the landing page to boost conversion. A large number of designers do not understand how creative landing pages need to be in order to attract clicks and conversions. Also, the new generation of landing pages is focused on excellent conversion rate, while offering useful information at the same time. If you want your business to be different from others, it is necessary to accept the trends and stay ahead in this ‘game’. The page that caught our attention is They added a video on their landing page that explains the product, its benefits, and the tools and features that you can use to trade with binary options. This significantly increased signups with the service and increased the trust of customers, as it added a human feel to a robotic product. Videos on landing pages can increase conversions by up to 86%. Also, video on the landing page is more appealing for clicks and more persuasive, which means greater chances for achieving the action that we desire. More than 60% of users prefer video above ordinary and simple boring text. Given the increasing popularity of the video (Youtube, Instagram, Vimeo), this way of presenting services and products will become a standard, not an exception. Apart from looking good, of course, if it is processed and brought to high standards, videos have advantages that cannot be compared to plain text. In order for your content to be informative and actively involve your users, it is necessary to connect emotionally. Nowadays, page visitors prefer products they have positive associations with. This means that you must actively engage your users in this area and keep the audience’s attention. This is a significant challenge for anyone who thinks that only text can contribute to better conversions on the page. Also, the video itself can function as a marketing campaign. Video can be easily shared among users, it can have answers to their questions and not only boost your conversions but also increase your reach and reduce bounce rate. Videos are popular because they allow customers to see exactly what they’re buying. This way you can introduce your product the best way and all sell it under a few minutes. However, don’t be pushy and expect that video will bring sales if you set it on your website. All website elements must create a quality content that you can present to the customers. This way, you expect growth and better results. As a recap, there are 3 main reasons to implement video and have your website more popular so you can boost your conversion: Storytelling video with high quality which will bond with a customer Product video to get shoppers to see your product, test it visually and buy it Landing-page video to help you sell product for your brand Tip for the end: If you have an online product or online service that can sell specific items, put together the instructional, promotional and educational video

    Mobile Games Aren’t Just For Kids

    June 27, 2017
    Smartphones and tablets can be distracting – especially for children, who are quick to download the latest big mobile game and play it all day long. Mobile games for kids have long dominated among smartphone games, with cutesy, cartoonish graphics and simple game mechanics ruling the day. But mobile games aren’t for kids alone, and a recent influx of more complex and adult-oriented games – including gambling games and government-sanctioned lottery games – are showing that adults can be just as addicted to games as their children are. Adults get hooked, too Mobile games use a variety of strategies to get us hooked. They tend to release little rewards to incentivize continued play, for instance. These psychological tricks are the real reason that games are so addicting, and they work just as well on adults as they do on children. The superficial things about a game – it’s cute graphics, for instance, or its name – aren’t what is really important. The behind-the-scenes psychological tricks that games use to keep you feeling the rush are the real reason for their success, and plenty of game designers have gone on to apply these strategies to games with more complex plots and more realistic graphics. These days, adults can download grim and gritty shooters, realistic racing games, and much more on their phones. And there are also plenty of nostalgia games: look-alikes and actual ports of classic games like Sonic the Hedgehog are available on your iPhone or Android device. There can be no doubt that these vintage games are aimed at adults – if you were a kid when Sonic the Hedgehog platformers were still popular, you’re at least in your mid-twenties by now, and could be significantly older than that. Rolling the dice Mobile games for adults use most of the same psychological tricks to keep you playing as the games made for younger players do. But where the games can differ is in their financial aspects. Most kids games rely on three basic ways to make money. The can either charge up-front for the game, give it away for free and run ads during the game, or give it away for free while charging for certain special in-game items (this last type of game is often called “freemium,” a play on its free status and its premium paid options). Adult games use all of these strategies, too, but they also can use a third option: gambling. In some states, adults are legally allowed to gamble through private companies. In virtually all states, adults have plenty of legal gambling options in the form of state-sanctioned lottery games. And all of these types of gambling are now making their way onto smart devices. According the gambling experts at Casino Room, mobile gaming is a fast-growing area for the gambling industry that may be helping to draw millennials into the world of online gambling. Big-time casinos are smart enough to see the opportunity here, and so are government institutions – like the

    9 Tips For Creating A Strong Content Marketing Strategy

    June 23, 2017
    It’s a necessity for every brand to be on the web in the current digital age. All the businesses are now being attracted towards setting their company’s website because of the huge potential that the internet has to offer to the businesses.  The statistic shows that there are around 49.6% of the people having access to the internet. And the best way to reach that enormous no. of internet users is with the help of contents. There are basically millions of digital contents created in a day. How to reach a huge no. of people with your content? To reach and influence your potential customers, you need to have a great content marketing strategy. A content marketing is a type of marketing where the marketers share various forms of digital contents to stimulate interest in the brands and products. How to develop a strong content marketing strategy? We will discuss this question in the next section of this article. Ways to develop a content marketing strategy that works A great content marketing strategy will help you win the trust of your potential customers, helping you to build a relationship with them. Here are 9 tips for you to develop an awesome content marketing strategy: Research first and then plan A content marketing is not only about randomly posting some quality contents. You need to have clear goals and objects. In order to create a good strategy, you got to research at first. Research on what you’re trying to do, then research about your audiences. Having clear set goals can help you check your performance. And, you will also be able to improve your strategies if your posts are not being effective to increase your business. Another important thing is researching about your audiences. If you know your audiences, then you will be able to create a content that is directed to your audiences. Create a tailored content that your potential customers will love to read. Be consistent How do great bloggers and YouTubers gain a huge no. of followers? It’s because they consistently post valuable posts and videos on their websites or their YouTube channel. If you do not post quality content consistently, then you cannot expect to have loyal readers. The loyal readers are the key to building a great brand. Posting valuable contents regularly will make your visitors revisit your blogs or channel, and the search engines will also rank your posts in a better position. Also, use sponsored content platform for getting a better result with your contents. Feedly can help you generate new ideas for your content In order to post consistently, you need to generate new and fresh ideas every time. However, the task of generating new ideas is not really a simple thing. This is where the Feedly platform can help you out. This platform stores all the recent posts related to your business to help you generate new ideas for your next content. And, this platform can also be used to find out

    Why You Should Choose Custom Web Design Over Website Templates

    June 14, 2017
    If you are in the process of setting up a business website, you are already on the right track. It is impossible to downplay the importance of a business website in today’s cutthroat business environment. You have probably seen the many website templates some which are free to use. It is tempting to use these templates to create your website to save costs. The truth, however, is that your website could never perform as well as one designed by reputable St. Louis web design company. There are a few good reasons to support this claim. Custom Website Caters to Your Unique Needs Each business is different and unfortunately this is not taken into account in designing website templates. With a template, your website can only perform at the level of your competition. A custom website on the other hand incorporates all the essential features you need with room to add more in the future if your current budget doesn’t allow you to have everything at once. Unique Design If you use the same website template as your competition, there isn’t anything to distinguish you from the rest. However, if two businesses offer the exact same product at the exact same price, the business with the better website will always win. The average online shopper is spoiled for choice. The only way to stand out from the hundreds or thousands of other people doing what you do is to create a customized website that effectively represents what your brand and business image is about. With Customization Comes Scalability It is imperative that you have a good idea of what you want to see on your website before contracting a St. Louis web design company. This list will help the designer create the most suitable website for your business. If you have no idea where to start, you can share what you hope to see on the website and the designer makes informed decisions about the most suitable design and features. As your business grows, so do your needs. With a template, you will likely have to create an entirely new website to keep up with your business growth. The problem of course is retaining all the visitors from the old website. Custom websites are highly scalable. This means that a web designer is able to add functions and features to the existing website as your business grows. Essential Considerations When Hiring a Web Design Company You really don’t need a lot of convincing to realize that a custom website is the only way to go. Sure it costs money when you can get a website for cheap or for free, but remember you get what you pay for. Before taking the leap and hiring a web designer, there are to essential items you should seriously think about. Who Owns the Design Graphics? If you don’t already have a brand, your web designer should help you create a logo and branding. Ensure that you can still use the graphics in other places
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