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    The Next Evolution Of Influencer Marketing

    April 18, 2017
    More and more businesses are allocating their marketing budget for the influencer marketing campaign. Influencer marketing is a concept where a specific influencer is emphasized instead of the overall market. The influencers (people with a reasonable no. of followers in the social media) are chosen by the businesses to promote their products and services in the influencer marketing campaign. According to the study, an effective influencer marketing has an ROI of $6.5 for every dollar spent on the campaign. This is extremely high and attractive. Because it’s so effective, many businesses are leaning towards influencer marketing. According to the recent survey, around 84% of the marketers are planning to start an influencer marketing campaign within the upcoming 12 months. You must have understood by now that influencer marketing is going to be an even more popular concept in the upcoming times. You must be thinking that the concept of influencer marketing has just emerged, and what new evolution might be there in this concept. There are many events taking place in the business world, and it has led to the next evolution in the influencer marketing. Current issues of the influencer marketing Many people are now aware of the concept of influencer marketing. Many brands have tried to create effective micro-influencer marketing campaigns. Some brands have got a tremendous amount of success while others have miserably failed, and they have lost their time, money, and authenticity. Some big companies like Disney and the Addidas have faced a miserable condition because of their campaign. Disney hired the YouTube star Pewdiepie for the campaign, but soon after that, there was an anti-Semitic content seen on their YouTube channel. Disney quickly ended up distancing themselves from their channel. Another company who had a miserable influencer marketing campaign was the Addidas. The Addidas hired Naomi Campbell, a supermodel, to promote their product. Naomi ended up copying and pasting the whole email to her page. This led to decreasing their authenticity. Many other common influencer marketing mistakes seen lately are: one –off campaigns only measuring social metrics Focusing only on celebrities, and so on… What is the next evolution of the influencer marketing? With many mistakes observed in the past, many changes are coming to further improve the effectiveness of the influencer marketing campaign. The businesses along with the social media influencers have learned their lessons. Here is how the influencer marketing will shape in the future. Expert’s Opinions Instead of only asking third-party influencers to promote the product, the experts themselves can promote the product. They have in-depth information about the product, and they can explain it in a better way. According to Andy Polansky, CEO at Weber Shandwick shared his insight saying that there is a strong correlation between corporate reputation and CEO engagement. Turning your experts into influencers can actually improve the campaign. The campaign can be even more effective when third-party influencers share the video. Influencers are brands Many influencers were seen posting spam contents to promote various products. However, this

    Improving Your Site Design to Convert Your Visitors Into Paying Customers

    April 13, 2017
    If you track the traffic to your website, you may be confused as to why you have a lot of visitors but not an increase in profitability. Your lack of paying customers could be any number of things, although your site’s design could be to blame. Here are some tips for improving your site’s design to help turn your visiting, potential customers into paying ones: Prove That You’re Trustworthy We live in an age where anyone can create a webpage, and there are over a billion on the Internet. We all know that some are good and others are untrustworthy can be dangerous to click. So, as a business owner with a website, how do you prove to your customers that you are trustworthy? There are a lot of features you should add, like a secure checkout, but your design can make you easier to trust, too. First, testimonials or the number of customers you’ve served can be helpful. Some experts even recommend having a live Twitter feed or “Live Chat” for 24/7 customer inquiries or support. Secondly, make your return policy and privacy statements easy to read and easy to spot on your home page. Finally, consider your use of color. The color blue is associated with trust, so it’s smart to utilize this color in some parts of your design. Include Social Media Social media buttons are easy to add to the design of your website, but some business owners forget to add them. Many people assume that social media is for a younger audience and maybe young consumers aren’t your target audience. Regardless of demographic, add social media buttons in a place that will be easy to find. Not only will it show customers that you are “in the know” and relevant, but it’s a great opportunity for some free advertising. Mobile Friendly Design Making your website mobile-friendly is a “must have” these days. Fortunately, this is easy to achieve using eHost website builder, which makes your design mobile-friendly on a variety of devices from smartphones to tablets. With more people choosing to shop online and a growing number of shoppers using their smartphones to buy, you can lose an otherwise easy sale if your site doesn’t work well on the go. Focus on Ease of Navigation Your website may be one of the best-looking sites on the web, with great content and a plethora of information that will improve your sales, but if it’s hard to navigate it’s worthless. Most customers don’t want to spend time trying to figure out how to get around on your site, even if they love it, and they are likely to move onto another website. Make your site’s design easy to use for everyone and you are sure to see more sales. Allow Customers to Contact You As an online business, you may never hear from a customer, especially if your site is designed to take care of everything. Even if this is the case, it’s important to let your

    Conversation That Converts: How To Create Real Money In Your UX Design

    June 23, 2016
    First impressions last, and if you are a user experience (UX) designer, you would know first-hand what that really means. UX designers care about the look, the swag. But only because they care a lot about users and their preferences. They also care about the brand and how it will send its message across, how it will enhance experience and engagement, and how it will make money, of course. User experience web design has evolved over the years. As websites were turned into apps, e-mail into in-mail, and blogs into social media posts, it was imperative for UX design to also embrace the change. But while UX design tools have become more sophisticated, the goal has remained the same. A research from the Oxford Journal stated that the goal of every and all user experience principles is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” The investment of a digital marketing agency for UX design is well-warranted. Companies know that a professionally-designed digital platform will bring in the likes, shares, and comments. They know that it enhances their audience’s experiences which translate in conversions and actual profit. How do you do it? Here are seven actionable ways to win at the UX design game. Who are you Designing for? Be in the mindset of the user. Only by really understanding the people you are designing for will you be able to create a great web design. Have a persona of the target market in mind. Are they young, mostly women, mostly men, loves to shop, active in social media, online shoppers, etc.? With this, you will have an idea of how your design is supposed to look and work, and what needs are there to satisfy. Know who you are designing for so you would also have a clear idea of your deliverables. Make it easy In achieving a conversion-based UX design, it is important to put the user first. Designers are online most of the time and they can tell a good UX design from a bad one in just a few seconds. Now, put yourself in the shoes of a regular user to identify pain points and eliminate them. Make navigation simple. Style is important but never compromise functionality. Make sure that everything that the market could possibly want (products, promos, contact, etc.) can be easily located. Avoid repetitive tasks. Stop making users re-enter passwords all the time or going back to the main menu just to find themselves starting all over again. Bring Out the Beauty Of course, the look is important. First impressions last, after all. Design should appeal to your target market and must be easy on the eyes. Don’t saturate your audience with too much of the good thing. Remember to push branding while doing the layout, picking a theme or a font style. Always balance look with functionality. It is also important to be consistent and forcing the user to

    The Use Of Custom Lapel Pins and Ribbons For Supporting Causes and Charities

    August 29, 2017
    The popularity of pins and ribbons can be measured from the fact that they can be seen everywhere these days. The practice to use them is not that old, it started in 1980s and in just this short period of time, lapel pins have gained very much popularity. Many organizations are utilizing them for their different purposes and causes. An organization or a company can have lapel pins designed according to their logo or color of the ribbon that supports the cause. By utilizing this method, you can delicately promote your brand. And, the cause will also be served. Lapel Pin Causes There are many causes to which support can be expressed by lapel pins or ribbons. Some of the most common causes and the type of ribbons used are defined below. Pink Ribbon: Support for Breast Cancer Survivors and Breast Cancer Research. Green Ribbon: It is used to generate support for organ and tissue donation. Yellow Ribbon: Used to support US POW/MIAs and troops. Orange Ribbon: It is used in America and represents support for fight against hunger. Navy Ribbon: Support for fight against child abuse. Purple Ribbon: Represents support for fight against domestic violence. White Ribbon: Support for peace. Black Ribbon: Used in support for mourning and supports POW/MIAs. Jigsaw Puzzle Ribbon: Support for families living with autism and its research. Red Ribbon: Red ribbon is used towards the support for patients of HIV/AIDS and its research. It is also used in support for heart diseases awareness and support. Lapel pins fulfil one other purpose when they are in the form of lapel flags and that is patriotism. Lapel flags demonstrates patriotism as well as support for the troops. Also flags of different countries can be used as lapel flags to celebrate their national holidays. Benefits of Using Lapel Pins Lapel pins are the best way to demonstrate the support of your company to a cause. These pins work as a good reminder for participants to take away from a fund-raising or charity program. Type of Custom Lapel Pins The maximum number of pins commonly found are made up of epola resin and metal. For those who do not know about epola, it is a resin-based material that is heated at a very high temperature to get a hard, bright and enamel-like finish. This material is available in many colors. Another procedure used to make these pins is the classic cloisonné. In this method, lapel pins are hand-filledand then polished by hand. After that, they are fired in a kiln. There is another variety of pins which is called laser-screened pins. In these type of pins, the requirement is laser-printed and further covered by a protective epoxy coating. The metals that are commonly used for flags and ribbon pins are bronze, copper, nickel, gold and silver. Where to Buy Lapel Pins? These pins are available in a wide variety from a number of vendors and can be bought both online and offline. If you want to buy them

    The Difference Between Your Company’s Logo, Identity, and Brand

    August 27, 2017
    So, you’ve started a small business and you are ready to brand your company. But do you even know what branding means? Though intertwined when brought together as a whole, there are some distinct differences between your company’s logo, identity, and brand. However, many business owners regularly confuse their logo for their brand, which simply isn’t accurate.  And then, when they throw in the idea of identity, things get really confusing. That’s why I am here today to set the record straight, before you make any major brand, identity, or logo design decisions. What is a Company’s Logo? In short, a logo is a graphic symbol that represents your company as a whole.  It typically consists of a symbol, mark, or icon that identifies your business without even having to name the company. Logos usually: Do not describe your business in any way Do not sell the company to potential customers Do not define what your company does or sells However, some logos may contain your business’ name, tagline, symbolic representation, or any combination of those.  For example, Gmail has a widely recognized logo.  By seeing this logo you may identify with Gmail, but very little else. In the end, your logo should be designed in such a way that when people see it they recognize your company.  However, there should be no further expectations attached to the logo design, as it simply serves as an alternative “name” for your business. What is a Company’s Identity? The next step in creating an entire brand for your company is to develop its identity.  This is done by using the logo you have created for your company, as well as consistent visual representations (such as fonts and color palettes), and applying it to many things. These “things” then become a part of the bigger picture (and thus your company’s identity) so much so that a person will recognize your business without having to see the logo. Here are some examples where a logo and other visual representations are used to create a business’ identity: Letterhead Flyers or brochures Product packaging Website design Social Media Business Cards Apparel design Signage Anything visual that represents your business is what makes up your company’s identity.  For instance, Gmail’s icon is just one representation of the company’s identity: What is Company’s Branding? In its most basic form, a company’s branding is the overall perceived corporate image of your company.  And, by corporate image I mean anything and everything that is your business – the vision, mission, and core of what your business is and what it stands for. In fact, your brand is going to far surpass that of a simple icon that allows people to recognize your company on a billboard or in a magazine. Your company’s brand is not only how you define and promote your business, but also how others define and see your business.  In all, how you and others see your company, as well as your company’s logo and identity, are

    Use Social Media For Your Business

    August 26, 2017
    The business world is far from being simple. It’s an incredibly complex sphere in modern society, and only the best of the best succeed here. So, if you really want to succeed in the creation of your own successful business – you will have to invest a lot of time and effort in order to do so. And we do mean A LOT. And the worst thing about it is that even if you put your whole life into your business, with everything you got, it still isn’t a guarantee that you will succeed. Which is why you will need a lot of courage if you wish to create a business from scratch. But luckily, we have the benefit of living in the modern world. One of the greatest inventions in the history of mankind is at our disposal for the last 50 years or so – this is the internet. The online world is rife with possibilities for the creation of any type of business. Your imagination is your sole limit when it comes to this – we can’t really think of just how many businesses have succeeded based on the seemingly stupidest of ideas in the history of humanity. That part is up to you. You will really have to think long and hard about it, and hopefully, you will get an idea that you can implement and make money out of it. Of course, you will need to advertise this idea properly – your work will be far from done once you get your initial idea. You will need to implement it as well. Now, one of the best ways in which you can advertise your idea is through the use of the social marketing. This section of the world online is immediately useful for anyone that wishes to advertise. You can practice social advertising in the world of the social networks, for example. Now, if you live in a modernized society, then there’s a 99.99999999999% chance that you have heard about the most popular social network in existence – Facebook. The best thing about this social network is that there are millions upon millions upon millions of people from all around the world that enjoy using it – most on a daily basis. So, if you make a website here, and it becomes popular – then you will have struck a gold mine. If you have a business in the field of martial arts, for example, you wish to open a Muay Thai training camp somewhere in Thailand, then you have an excellent opportunity to put this idea into practice and use the online world in order to practice social marketing such as www.muaythaiworlds.com . We can outright guarantee results if you know what you’re doing when it comes to advertising. Of course, if you don’t know the intricate psychological laws that work when it comes to advertising – you could always hire the professionals to do the work for you. We think that it will definitely pay off, so be sure

    The Power Of Internet: Selling Combat Sport Online

    August 23, 2017
    The industry of online business is flourishing in Thailand, and most entrepreneurs are looking for ways on how to expand their reach overseas. For instance, Muay Thai has been attracting the attention of the foreign audience. Gym owners want to make the process more convenient to these audiences by presenting the market to them. By having a website that contains all the essential information about the training camp, the prospective customer will be able to reach a decision without the hassle of going through various sources. Selling Muay Thai Business with the Help of Online Marketing Today a lot of seasoned fighters are running a Muay Thai business in Thailand. Most of them have their official website, and almost all of them are conducting a digital marketing strategy. Having their site is not only beneficial in the part of the customer but also to the business owner. It allows them to share important details about the training camp and connect with the other gym-owners to collaborate with them and organize an official tournament. If a website is generating a large amount of organic traffic, it also opens their business to various money-making opportunities. The Challenge of Opening an Online Business Some of the Muay Thai brands today started with only a handful of offerings. They first attempted to offer designed t-shirts, gloves and shorts that any fighter can wear during their training. However, as time passes by, they started to offer equipments. However, the online competition in Thailand is getting tougher. The company needs to develop technological innovation for their website as well as aim for a continual development and improvement of their product. The company also needs to be dedicated in maintaining a strong online presence. They should have a high SERP ranking on a particular keyword. They should use different analytical tools and software that will help them measure the growth of their business. They should also continue with their link building efforts to increase the authority of their website. Optimizing your site to appear on the search engine result is a continuous, repetitive and laborious task. This has got to be one of the big challenges that the Muay Thai owners need to face since it takes too much time. Some of them will devote their entire time in this process. As a result, they will end up ignoring the true strength and core of their business. Muay Thai owners who want to expand their reach overseas can take advantage of the internet. Opening their business online presents limitless opportunities. However, you need to remember that not all business will succeed. You need to have a dedication, passion, and commitment. You will also need to adapt to the constant changing algorithm of the search engine sites and have a comprehensive knowledge on how to implement those changes in your web portal. You should also consider the various platforms such as social media. Suwitmuaythaigym is a example of internet marketing. Social media marketing allows you to create a strong community

    Decoding The What, How and Who Of WordPress Web Hosting

    August 22, 2017
    What is WordPress Hosting? WordPress is one of the most popular CMSes (Customer Management System) and according to a survey powers over 25% of the websites all over the globe. WordPress hosting is a service provided by WordPress where all the administrative aspects of running a WordPress website are managed by a web host. How is WordPress Hosting useful? WordPress hosting is a platform that is both robust and secure. Moreover, as the name suggests, WordPress hosting is the best choice to opt from all other hosting types like Shared or VPS as its plans are created to host and support WordPress websites. Both the hardware and software component of the hosting plan are tailormade to support the WordPress website. WordPress gives its users access to several plugins, free themes and also allows users to add powerful features to their website with just a few clicks. Apart from this WordPress is highly secure as well as the there are plenty customization options for your website. Who will benefit from WordPress Hosting? WordPress web hosting is comparatively cheaper than other hosting services. A starting WordPress hosting plan can be as low as $4.95 a month. Also, WordPress as a blogging platform is free and open source; so all you pay for is purchasing the domain name and the WordPress web hosting. WordPress caters to all, whether you are beginners in the web world or someone who runs  large businesses. Choosing the right plan, is what makes all the difference. So let’s see the types of WordPress hosting services; Types of WordPress Hosting There are 4 type of WordPress web hosting plans available: 1.    WordPress on Shared Hosting Shared hosting is one of the most popular WordPress hosting plans. It is relatively cheaper and chosen by beginners who are launching their very first website. In Shared WordPress hosting, several websites share the same server simultaneously. 2.    Managed WordPress Hosting             Managed WordPress hosting, as the name suggests is completely managed and the user doesn’t have to worry about anything at all. It is broad and offers solutions to small and large businesses alike. Managed WordPress hosting plans are faster but on the flip side considerably costlier. 3.    WordPress on VPS Hosting             VPS stands for Virtual Private Server. In this hosting plan, a physical server is partitioned into multiple servers in accordance with the individual needs and WordPress can be installed by the user in a completely isolated environment. VPS plan works best for sites with medium traffic. It is cheaper than Dedicated server but costlier than a Managed solution. 4.    WordPress on Dedicated Hosting             Dedicated Hosting plans are generally for sites that significantly high traffic to an extent that choosing any other hosting option might compromise on the performance. WordPress can be installed on a Dedicated Server where a physical server is completely leased from the hosting provider. Features of WordPress Web Hosting Now that we’ve seen the different types of WordPress hosting, let us now have a look at

    Important Reasons Why You Need To Buy An SSL Certificate For Your Website

    August 17, 2017
    In terms of how the Internet functions and how we use it, sharing information about ourselves have become second nature to us. We constantly update the Internet on what we do and where we are right at the moment. However, with this penchant for divulging personal information on the web comes the danger of getting hacked, doxxed, or phished for important data. This problem is magnified further for companies with websites, because without securing the information being given and received through their websites, malicious web attackers will see it as easy pickings. For this reason, there is nothing more important than being able to buy SSL certificate for your website. It will not just protect your information from getting stolen, but it protects your visitors from the same thing as well. One of Google’s efforts is to tag sites which are secured to visit, and they do this by looking for websites with SSL certificates. What you do not want to happen is for a visitor to see, in bright red, the words “Not Secure.” So to avoid losing a huge margin of audience, here are important reasons why you need to get an SSL certificate now. Encryption of information being sent and received from the website What a secure sockets layer (SSL) does is create a secure connection between the user’s browser and the website server. The first thing we need to understand about how packets of information travels from browser to server and vice versa is that it does not travel in one path. When you send an email attachment, that breaks up into different packets that does not follow the same information path and then assembles itself once they reach their destination. An SSL certificate encrypts the information packets so that it does not get compromised on the way to the intended recipient. Encryption happens when an SSL puts random characters within the information packet. It now becomes unreadable to those who do not have the right encryption key. However, if the information packet is still obtained by a third party (hackers, doxxers, and phishers), it will remain unintelligible. SSL certificates doubles down on information phishing Recently, there was a phishing incident so serious that even Google mail was compromised. The Gmail sign in page was replicated, and users who have fallen victim to this reported that they had to sign in twice just to get to their inbox. But what happened was, they might have clicked on a sketchy link within their inbox during their last login, and this enabled phishers to redirect users to a second sign in page where they can get all the email passwords. Fortunately, and like what was mentioned before, Google has a way to tag websites who has an encryption system. They put “Secure” or “Not Secure” before a website’s domain name, with an image of a padlock beside it. You can also determine if a website has an SSL certificate if their URL starts with the “https” protocol. Because

    3 Reasons Why Mobile Web Design Is A Must

    August 9, 2017
    What is the one thing that you notice as soon as you step outside of your home nowadays? It is not hard to miss. I can guarantee you, that you will come across the fact that in one form or another, the majority of your fellow humans are using a mobile gadget of some kind; smartphones, androids, tablets, and the like. Statistics show that 95 % of people in the US use a cell phone and 77% own a smartphone. That’s right, we are becoming a technology driven culture while we go about our daily lives, and there is no avoiding it. Hence, as an online business owner, if your website is not mobile friendly, it could cost you. Google may end up reducing your search status ranking online if you are not using a mobile design through your website. This can result in you suffering the loss of your online business just from that one misstep. So why is Google becoming so strict with this stipulation? It is due to the fact that more people than ever are now searching information on Google via their mobile devices rather than on desktop computers. Google wants to make sure people are happy and having all their searching needs met online and in order to do that, they need to make sure that their users have flexible access to websites on all their devices; from desktops all the way to their mobile devices. Benefits of Online Marketing To The Mobile Population: Most people take their phones everywhere they go and keep their personal information on them such as their pictures, messages, favorite apps and their online preferences. People use their mobile devices for things such as; banking, directions, purchasing products and services, communicating with friends and family, entertainment, the list goes on.  For this reason, influencer marketing benefits are essential to your online business website, so you must transform your site to be mobile user-friendly. Especially if you want a flow of ongoing potential customers visiting and revisiting your website. 3 Important Reasons Why Mobile Web Design Can Benefit Your Online Business The following 3 reasons are important to why creating a mobile friendly website is essential and critical for your online business. 1. No Yellow Penalties From Google Prospective clients who search online for a product or service, want easy access and flexibility at their fingertips. They want to be able to find what they are looking for online and browse websites despite the device that they are using. So your website must adapt to mobile users who could turn out to be your possible potential clients. That will result in an increase in your sites’ search engine optimization as well as your presence on social media platforms as it will put you on Google’s good side due to your convenient mobile web design. The following are steps to making sure that your website is mobile friendly. This information is straight from the Google developers themselves: If you have no idea

    5 Signs Your Website Needs A Redesign

    July 23, 2017
    In the modern business world, your website is one of the most important marketing tools you have. Fast overtaking the business card or classified ad as a method of promotion, your website should be raising your brand profile and driving more sales. In fact, for many businesses, their website is not just their main marketing tool but also their main sales platform. It’s all too easy as a business owner to let your webmaster tasks slip down the to-do list, and often it is only a fresh pair of eyes that will notice what you need to improve to stay looking fresh. To identify whether your website needs a redesign, here are some of the major tell-tale signs. 1. It doesn’t work on mobile With more users now accessing the internet via mobile than via desktop, mobile should be the number one priority. Pretty much all websites are designed on a computer rather than on mobile, so they tend to be optimised for desktop rather than for more portable devices. Another common problem is that many websites were created before the smartphone revolution began, so their current designs were made with mobile far away from the designer’s priority list. Ask colleagues or friends with different types of mobile devices to let you check out your site on each of them. Once you have a list of your mobile site’s deficiencies, you will be in a much stronger position to know what needs to change. 2. It has old-fashioned features Like all designed objects, website features go in and out of fashion. The hit counter is one example of a website feature that has plunged out of vogue almost overnight. Those tickers that monitored how many people visited your site and displayed the total publicly were once considered highly innovative, but now they just look tacky. Keeping an eye on your website’s performance, of course, is a good idea as it allows you to see which groups of buyers are visiting and which pages are responsible for closing or losing you each sale. If you haven’t already, ask your designer to install Google Analytics or a similar software the next time your site gets relaunched. 3. It isn’t plugged into your social media accounts It’s believed there are almost two billion monthly active users on Facebook alone. Social media is one of the digital marketing linchpins of our time, and there is no reason for your business not to be taking full advantage of the huge customer pools and targeted data options that the world of social can offer. For that reason, your social media accounts should be integrated fully into your website. Consider installing widgets that show how many likes or followers you have, and make sure that a call to action such as “Like us!” or “Follow us!” is prominently displayed. Not only will this allow you to harness the power of social for your business, but it will also give your website a modern veneer and demonstrate that

    A Look At Bioinvasion In American and British Lakes and Waterways – The Unstoppable Zebra Mussel

    July 19, 2017
    America is responsible for a massive portion of the world’s trade, including cargo shipping. Besides the massive vessels that transport goods between the nations of the world, America has all manner of military, government, commercial, and private ships journeying to and from its shores. At any given moment, there are countless organisms being dumped into American shores, making their way upriver, and into lakes. This crisis can, however, be monitored and resolved through the use of cutting-edge technology and Information Technology services. The Problem with Zebra Mussels These tiny molluscs are among the most fiercely colonizing species in the world. They can reproduce at an alarmingly fast rate, and will commence carpeting many square feet with their tough shells. They clog water pipes, drains, the propellers of ships, there aren’t many surfaces that a zebra mussel cannot propagate upon and inhabit. Most indigenous aquatic species can hardly keep up with their reproductive rate, which consequently causes the majority of a lake’s nutrients and food to be rapidly devoured by them. Whole groups of native crabs, clams, and oysters will then perish as a result. The Zebra Mussel’s Journey to America One of the direst consequences of this unchecked bioinvasion was the introduction of the zebra mussel in 1986, thanks to a ship traveling from the Black Sea, which unknowingly dumped a massive amount of these tiny molluscs into Lake Erie. From here, these molluscs found their way through waterways (and were also continually transported through water ballast) to the rest of the Great Lakes in North America, including Lake Superior, Lake Ontario, Lake Huron, and Lake Michigan. They have even made their way into the Hudson River in New York. This freshwater mussel is a native of Russian and Ukrainian lakes. The fingernail-sized mollusc takes its name from its black and white stripes which are a common print found on its shells. Following the fall of communism and the reinstatement of global trade in the 1980s, these tiny mussels began being transported all across the planet thanks to water ballast. They have made their way to Spain, Sweden, Italy, Great Britain, North America, Hungary, the Czech Republic, and Netherlands. Networking as a Solution As the zebra mussel has become such a proliferated issue on such a global level, water-based authorities have now begun relying on Information Technology and Networking businesses to instate a global watchdog system which monitors the levels of this organism in the world’s lakes and rivers. Through the usage of advanced electronic sensors and monitoring equipment, commercial divers and small submersible devices can now scan lakes to estimate the number of zebra mussels present. This information is then relayed back to a global server which will raise alarms once the levels of zebra mussels reach destructive levels, and water authorities can then commence efforts to begin culling this invasive species from overtaking local populations and endangering native species and their habitats from extinction.

    How Redesigning Landing Page To Include Video Boosted Our Conversion

    July 8, 2017
    There are several ways to set up and improve the landing page to boost conversion. A large number of designers do not understand how creative landing pages need to be in order to attract clicks and conversions. Also, the new generation of landing pages is focused on excellent conversion rate, while offering useful information at the same time. If you want your business to be different from others, it is necessary to accept the trends and stay ahead in this ‘game’. The page that caught our attention is binaryoptionrobot.com. They added a video on their landing page that explains the product, its benefits, and the tools and features that you can use to trade with binary options. This significantly increased signups with the service and increased the trust of customers, as it added a human feel to a robotic product. Videos on landing pages can increase conversions by up to 86%. Also, video on the landing page is more appealing for clicks and more persuasive, which means greater chances for achieving the action that we desire. More than 60% of users prefer video above ordinary and simple boring text. Given the increasing popularity of the video (Youtube, Instagram, Vimeo), this way of presenting services and products will become a standard, not an exception. Apart from looking good, of course, if it is processed and brought to high standards, videos have advantages that cannot be compared to plain text. In order for your content to be informative and actively involve your users, it is necessary to connect emotionally. Nowadays, page visitors prefer products they have positive associations with. This means that you must actively engage your users in this area and keep the audience’s attention. This is a significant challenge for anyone who thinks that only text can contribute to better conversions on the page. Also, the video itself can function as a marketing campaign. Video can be easily shared among users, it can have answers to their questions and not only boost your conversions but also increase your reach and reduce bounce rate. Videos are popular because they allow customers to see exactly what they’re buying. This way you can introduce your product the best way and all sell it under a few minutes. However, don’t be pushy and expect that video will bring sales if you set it on your website. All website elements must create a quality content that you can present to the customers. This way, you expect growth and better results. As a recap, there are 3 main reasons to implement video and have your website more popular so you can boost your conversion: Storytelling video with high quality which will bond with a customer Product video to get shoppers to see your product, test it visually and buy it Landing-page video to help you sell product for your brand Tip for the end: If you have an online product or online service that can sell specific items, put together the instructional, promotional and educational video

    Mobile Games Aren’t Just For Kids

    June 27, 2017
    Smartphones and tablets can be distracting – especially for children, who are quick to download the latest big mobile game and play it all day long. Mobile games for kids have long dominated among smartphone games, with cutesy, cartoonish graphics and simple game mechanics ruling the day. But mobile games aren’t for kids alone, and a recent influx of more complex and adult-oriented games – including gambling games and government-sanctioned lottery games – are showing that adults can be just as addicted to games as their children are. Adults get hooked, too Mobile games use a variety of strategies to get us hooked. They tend to release little rewards to incentivize continued play, for instance. These psychological tricks are the real reason that games are so addicting, and they work just as well on adults as they do on children. The superficial things about a game – it’s cute graphics, for instance, or its name – aren’t what is really important. The behind-the-scenes psychological tricks that games use to keep you feeling the rush are the real reason for their success, and plenty of game designers have gone on to apply these strategies to games with more complex plots and more realistic graphics. These days, adults can download grim and gritty shooters, realistic racing games, and much more on their phones. And there are also plenty of nostalgia games: look-alikes and actual ports of classic games like Sonic the Hedgehog are available on your iPhone or Android device. There can be no doubt that these vintage games are aimed at adults – if you were a kid when Sonic the Hedgehog platformers were still popular, you’re at least in your mid-twenties by now, and could be significantly older than that. Rolling the dice Mobile games for adults use most of the same psychological tricks to keep you playing as the games made for younger players do. But where the games can differ is in their financial aspects. Most kids games rely on three basic ways to make money. The can either charge up-front for the game, give it away for free and run ads during the game, or give it away for free while charging for certain special in-game items (this last type of game is often called “freemium,” a play on its free status and its premium paid options). Adult games use all of these strategies, too, but they also can use a third option: gambling. In some states, adults are legally allowed to gamble through private companies. In virtually all states, adults have plenty of legal gambling options in the form of state-sanctioned lottery games. And all of these types of gambling are now making their way onto smart devices. According the gambling experts at Casino Room, mobile gaming is a fast-growing area for the gambling industry that may be helping to draw millennials into the world of online gambling. Big-time casinos are smart enough to see the opportunity here, and so are government institutions – like the

    9 Tips For Creating A Strong Content Marketing Strategy

    June 23, 2017
    It’s a necessity for every brand to be on the web in the current digital age. All the businesses are now being attracted towards setting their company’s website because of the huge potential that the internet has to offer to the businesses.  The statistic shows that there are around 49.6% of the people having access to the internet. And the best way to reach that enormous no. of internet users is with the help of contents. There are basically millions of digital contents created in a day. How to reach a huge no. of people with your content? To reach and influence your potential customers, you need to have a great content marketing strategy. A content marketing is a type of marketing where the marketers share various forms of digital contents to stimulate interest in the brands and products. How to develop a strong content marketing strategy? We will discuss this question in the next section of this article. Ways to develop a content marketing strategy that works A great content marketing strategy will help you win the trust of your potential customers, helping you to build a relationship with them. Here are 9 tips for you to develop an awesome content marketing strategy: Research first and then plan A content marketing is not only about randomly posting some quality contents. You need to have clear goals and objects. In order to create a good strategy, you got to research at first. Research on what you’re trying to do, then research about your audiences. Having clear set goals can help you check your performance. And, you will also be able to improve your strategies if your posts are not being effective to increase your business. Another important thing is researching about your audiences. If you know your audiences, then you will be able to create a content that is directed to your audiences. Create a tailored content that your potential customers will love to read. Be consistent How do great bloggers and YouTubers gain a huge no. of followers? It’s because they consistently post valuable posts and videos on their websites or their YouTube channel. If you do not post quality content consistently, then you cannot expect to have loyal readers. The loyal readers are the key to building a great brand. Posting valuable contents regularly will make your visitors revisit your blogs or channel, and the search engines will also rank your posts in a better position. Also, use sponsored content platform for getting a better result with your contents. Feedly can help you generate new ideas for your content In order to post consistently, you need to generate new and fresh ideas every time. However, the task of generating new ideas is not really a simple thing. This is where the Feedly platform can help you out. This platform stores all the recent posts related to your business to help you generate new ideas for your next content. And, this platform can also be used to find out

    Why You Should Choose Custom Web Design Over Website Templates

    June 14, 2017
    If you are in the process of setting up a business website, you are already on the right track. It is impossible to downplay the importance of a business website in today’s cutthroat business environment. You have probably seen the many website templates some which are free to use. It is tempting to use these templates to create your website to save costs. The truth, however, is that your website could never perform as well as one designed by reputable St. Louis web design company. There are a few good reasons to support this claim. Custom Website Caters to Your Unique Needs Each business is different and unfortunately this is not taken into account in designing website templates. With a template, your website can only perform at the level of your competition. A custom website on the other hand incorporates all the essential features you need with room to add more in the future if your current budget doesn’t allow you to have everything at once. Unique Design If you use the same website template as your competition, there isn’t anything to distinguish you from the rest. However, if two businesses offer the exact same product at the exact same price, the business with the better website will always win. The average online shopper is spoiled for choice. The only way to stand out from the hundreds or thousands of other people doing what you do is to create a customized website that effectively represents what your brand and business image is about. With Customization Comes Scalability It is imperative that you have a good idea of what you want to see on your website before contracting a St. Louis web design company. This list will help the designer create the most suitable website for your business. If you have no idea where to start, you can share what you hope to see on the website and the designer makes informed decisions about the most suitable design and features. As your business grows, so do your needs. With a template, you will likely have to create an entirely new website to keep up with your business growth. The problem of course is retaining all the visitors from the old website. Custom websites are highly scalable. This means that a web designer is able to add functions and features to the existing website as your business grows. Essential Considerations When Hiring a Web Design Company You really don’t need a lot of convincing to realize that a custom website is the only way to go. Sure it costs money when you can get a website for cheap or for free, but remember you get what you pay for. Before taking the leap and hiring a web designer, there are to essential items you should seriously think about. Who Owns the Design Graphics? If you don’t already have a brand, your web designer should help you create a logo and branding. Ensure that you can still use the graphics in other places

    5 Things To Consider While Buying Lanyards

    May 15, 2017
    In case you are a looking for a giveaway that is both useful and professional, it is highly recommended you give lanyards a try. The fact that they can be easily customized in any way you want, lanyards may conveniently be used to reflect the corporate image, color and values of your company. Five things that need to be considered before getting your lanyards printed are discussed below for your convenience and understanding. Consider the wearers The first thing that needs to be considered before placing your lanyards order is the people who are going to wear them and the event they are supposed to wear them to. For instance, if you want your team to wear these lanyards at a corporate event, going for satin or embossed polyester would be a good call as they are considered to be on the luxury side. These polyesters are comfortable and shiny so your company’s name and logo would be automatically highlighted. Can it be used as a giveaway? If you want to give lanyards away as a professional gift, you need to consider your budget first. After that, you can choose from a variety of different colors as well as attachments to go for a design that appears to be the most appropriate choice according to your budget and requirements. If you are looking for ideas, you may go for bootlace lanyards because they are known to be the best ones for attaching keys, USB drives or cards. You can also check out different attachments that are available with the lanyards and go for the ones meeting your requirements. In addition to this, you should also check out the ribbed or lanyards as they make pretty good choices due to the fact that they are usually available with plastic or metal attachments. Are you interested in eco friendly stuff? In case you are interested in products that are eco friendly, going for a lanyard manufactured using recycled products or bamboos might be a good choice. Such kinds of lanyards are usually pretty soft and comfortable to wear. Moreover, they are easy to print on. So if you are not a fan of leaving carbon footprints behind and want to make a statement, this might be the best choice for you. Check out the available materials If you want to get promotional lanyards, it is strongly suggested to check out the ones made up of polyester and nylon. The printings on the lanyards are usually carried out by the techniques of screen printing and dye sublimation. Other materials choices in this regard include vinyl, neoprene, elastic, cotton and denim in addition to several others. Front clip attachment As far as the front clip attachments are concerned, there are numerous options to pick out from. Firstly, it is highly recommended to choose a plastic or metal attachment. The metal ones look great and cast a good impression. Similarly, the plastic ones are known to be the best choice in case your workplace requires

    Why Every Business Should Have Influencer Marketing Campaign

    May 15, 2017
    If you have been reading the latest news on digital marketing in the last few years then you have surely read about “influencer marketing” somewhere before. Maybe you’ve even done some research on the topic or tried it out yourself. The point is, influencer marketing has been rising in popularity over the past couple of years and it is becoming increasingly popular every year. This type of marketing technique has numerous benefits over many other digital marketing techniques – it is often seen as a more affordable approach to increasing brand exposure and engagement, especially when compared to paid advertising services such as Google AdWords, Bing Ads, and Facebook Ad. Influencer marketing is also a technique that can help a business build a long-term relationship with an influencer in its own niche, which may lead to additional business opportunities in the future. Why Businesses Should Use Influencer Marketing For Brand Exposure Influencer marketing is not new, but the traditional way of implementing this marketing strategy often came with a lot of expenses and did not always yield positive results – mostly due to the fact that celebrities often charges millions of dollars to “endorse” a brand’s products or services. Luckily, the world of influencer marketing has changed and it is now possible to utilize this marketing strategy with a budget of less than $250 in some cases. The key to being successful with this marketing strategy, however, is to fully understand how it works, the pros and cons of the technique, and to determine how much you should really spend so that you do not blow your budget while testing the ground. How Does Influencer Marketing Work? Before we dive into the pros and cons of influencer marketing, let’s consider what this marketing strategy is and what it can do for your business. Flockler explains that influencer marketing still takes a lot from the traditional way that the strategy was implemented, which was usually through celebrity endorsements, but now rather utilizes social media celebrities, which comes at a lower cost than celebrities who has reached fame through television channels, movie releases, and music, among other. They also report that up to 82% of all major brands are now using influencer marketing in some way to their advantage. Square Dot explains that influencer marketing works because the strategy helps companies and brands tap into the success that influencers have already built for themselves. The influencer has spent years building up authority and a following on their profiles and even their blog – and by implement influencer marketing as part of a promotional strategy, the company or brand gains access to the followers and authority that the influencer has built throughout the years. Looking at how influencer marketing has helped other brands and companies climb the ranks can help you better understand how the strategy can help your business succeed in the online and offline world. Even micro-influencer marketing seems to offer brands a lot of opportunities to rise above the competition.

    How Your Online Business Can Benefit With Visual Content

    May 9, 2017
    When seeking to improve your online business, one of the main pieces of advice you tend to receive is to create engaging content. Of course, what qualifies as engaging content differs. For some businesses, blog posts are the top choice. Others benefit the most from email or social media content. Regardless of your company’s preferred type of content, it is important to include helpful visuals. Visual content is one of the most effective modes of content marketing for the vast majority of online businesses. With increasing numbers of users spending hours every day online and over 90 percent of marketers publishing visual content, engaging graphic and visual content is just part of appealing to consumers. Consider these 5 ways that your online business can benefit from visual content: 1.      Visual Content is Eye-Catching Half the battle in marketing is simply getting consumers’ attention. Especially in this age of the empowered consumer, online users are inundated with content that promotes or directly markets businesses and their products. If your content doesn’t catch consumers’ eyes instantly, it may easily be overlooked or forgotten once quickly skimmed over. Fortunately, visual content is inherently attractive. Made up of imagery, color, and evocative design, visuals naturally catch the eye of consumers. Once their attention is caught, consumers then quickly decide whether they like the visual and if the content it offers is worth clicking on, viewing completely, or remembering. 2.      Video Visuals Have High Conversion Potential A particular engaging form of visual content is video. A variety of types of video content are surging in popularity and proving effective. The explainer video, for example, tells consumers short stories to grab their attention and their interest. Some introduce companies or products, other explain how a specific service or process works. By offering simple, short, and tantalizing explanations in easy-to-digest videos, many businesses are reaching consumers and then quickly converting them into loyal customers. The process of creating effective video content is surprisingly easy as well. A reputable, popular company like Spiel will work with a business like yours to create stunning video content customized to convert consumers efficiently. 3.      Graphics can be Made Affordably Producing visual content is not as complicated or expensive as many business owners think. Free online graphic creation tools, for example, can be utilized by your marketing staff. Many cost-effective programs with more advanced tools are also available. It is common to outsource visual marketing projects to marketing firms or hire freelance graphic designers. Many companies effectively leverage the power of visual content while reaping the benefit of saving costs by using online tools or service providers instead of hiring full-time designers. 4.      Visuals Get the Message Across Quickly One of the reasons visual content is so popular among both consumers and companies is because of its convenience. Messages can be relayed concisely and quickly through visual content. The content is easy to skim and often more memorable than reading full paragraphs on a web page. Basically, visual content speaks for itself.

    Top 3 Brands The Generation Z Thinks Are Cool

    May 4, 2017
    Generation Z is defined as the people born after the Millennials. Though the age range is unclear, it is somewhat perceived as those who were born from late 90’s to the early 2000’s. A data gathered in 2015 showed that the post-Millennials were starting to catch up to the Millennials in terms of numbers (66 million vs 69 million). Thus, companies have been putting an effort to cater to these new generation, imagining the profit that they can make based on the numbers. Here are the top 3 brands who made the most out of the situation, catapulting their names in the process. Nike, Still Doing It In an age bracket wherein peer’s perception is important, the Jordans, Kobes and Lebrons guarantee to net a positive impression. They appeal to everyone, regardless of age, thus making NIke as one of the most popular apparel in this group as well. The technology they use in creating a pair of shoes makes it comfortable to wear. The quality is considered top-notch. The range of colors allows teens to choose which pair fits their desired look. In the recent survey conducted by Piper Jaffray, Nike notches 50% of the total votes from 5,500 teenage responders. This is an impressive result,considering the number of competitors offering the same product. Nike has basically created a brand value that appeals to the young generation. Apple, Gold Standard Applications like Snapchat and Instagram are popular among the Gen Z. Thus, having a capable camera is a must for them. The iPhone’s camera is not just capable; it is one of the best among the smartphones in the market. Because of the crisp and clear images and video clips it generates, it allows adolescents to capture moments more vividly. The responsiveness of the phone is unmatched. The new depth effect features allows users to take a professional photographer-esque shots. Couple these with other functionalities iand this phone becomes a necessity, rather than a luxury, in this age. Forever 21, Riding the Wave Taking Stocks with Teens, a study conducted by Piper Jaffray, found out that 21% of a teen’s budget was allocated for clothing. Coincidentally, Forever 21 emerged as the top clothing brand for this generation (39.39%). The result is not surprising given the efforts put by the company to evolve together with the latest fashion trends, from jogger to worn-out pants and fitted to oversized shirts. Their designs are bold and flamboyant, perfectly capturing the characteristics of the youth these days. It helps that popular celebrities, like Taylor Swift and Kylie Jenner, are seen wearing their clothing line and are very vocal of their fondness of the brand. Finally, add the fact that they don’t cost that much as compared to its peers. Final Thoughts Self-expression is important among the Gen Z. They are establishing an identity to present to the society. Therefore, brands that allow them to showcase their individuality often do well in the market. You can ask any branding agency San Francisco, and they

    Offshore Mobile Software Development: Reasons To Use Agile Methodologies

    April 20, 2017
    “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein Much has been and continues to be spoken about the positive and negative impacts of globalisation on the world’s business and financial markets. As the English language has been adopted as the world’s primary business language, so has the US Dollar ($) accepted as one of the world’s major trading currencies. By way of an explanation, let’s assume that I live in the USA, and I would like a mobile business app developed. Before the rise of globalism, I would have to either employ software developers to develop my app for me, or I would have to contract the work out to a national, or even local, software development house. In the last 15 years or so, Information Technology (IT) companies have sprung up all over the globe. The increase in high-speed Internet connections has been a primary driver of IT globalisation. Companies can now communicate with each other easily and efficiently. Therefore, if we go back to our example, I can now contract an offshore software development company from any country in the world to develop my mobile app. Agile methodologies Now that we have discussed the possibility of connecting with an offshore company to develop a mobile business app, let’s look at the concept of Agile, and how it helps software houses efficiently develop customised software. Agile project management “Agile project management describes a set of principles for software development under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams.” In other words, the Agile method of software development is perfect for offshore software development teams. It breaks the software development process up into small increments or iterations. Agile methods essential equate to building the software or app in small steps. The advantages of designing and developing the app in small steps are that the developers and testers are sure that a particular section works before moving onto the next section. It minimises the amount of time that is spent up-front in planning and designing an application, only to discover that the design is not satisfactory.  Finally, a working product is demonstrated to all stakeholders at the end of every iteration. Distributed teams and Agile Agile Methodologies recommend that a customer representative or product owner should be present in every development team. If we go back to our original example, a product owner is someone who represents my business interests. This to make sure that the development stays on track regarding the operational requirements. Because of the distributed nature of global software development teams, the product owner does not need to be in the same country as the rest of the team. What is more important is that the whole team collaborates closely with each other. Final words From the above discussion, we can see that the Agile methodologies work very well for an offshore mobile software development company. The small development iterations, as
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