Services
Last Updated (Friday, 02 April 2010 19:31) Written by Iliane Borge Friday, 02 April 2010 14:34
SEO Services
Search Engine Optimization is a must for any business with an online presence. This issue must be approached from two different angles; the static content of your site and continually changing dynamic content. Search engines are looking for the latest, high quality content on any topic and convincing them that your website qualifies improves your chances of being at the top of the list.
Static Content
Static content involves getting your site linked up to the popular “spheres” of the top search engines like Google, Yahoo and MSN. It also includes creating a site with heavy and appropriate uses of key words in both front end and back end content.
Dynamic Content
Dynamic content, such as a regularly updated blog, catapults websites to the top of the search engine results. Active forums or FAQs also help to serve in generating refreshing content on your site.
We will help you determine the most efficient method of improving your search engine optimization through static and dynamic content while keeping within your own budgetary boundaries.
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Web Design and Development
Need a website? Want to update your existing site? Designing a site is more than just grabbing a template and entering in content. There are many things to take into consideration when creating a website.
Content Flow
The logical flow of content on your website must be intuitive. There are some very fancy designers out there who confuse originality with quality. Unfortunately, while a uniquely designed site can often separate you from your competition, it can also frustrate users who have a hard time finding content.
Consistency
Consistency of fonts, layout and design throughout the site creates a cohesive feel to the site. The more consistent these elements are, the less stressed users become when searching for the information they want to find.
Flexible
Designs must be flexible to adjust to new and updating content. Some clever designs limit the amount of copy than can be written on a page. A site that can handle dynamic content is much easier to edit and much easier to optimize for search engines.
Browser Compatibility
The site must be built in a way so that it is looks correct and is functional in all browsers (Internet Explorer, Firefox, Safari, Chrome, Opera…). Each browser approaches the layout and font elements of a website differently. Also, as more people browse online on IPhones and Blackberries, your site must be able to be viewed on these portable devices as well.
Marketing Message
A website must also accurately convey the marketing message of your business. Understanding how designs affect a user’s interpretation of the business is key to making sure your marketing message doesn’t get muddied online. This means using key design elements that are contemporary towards the demographic and psychographic of the customer your business is seeking.
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Graphic Designs
It’s important that all images on your website mesh with your marketing message. This is often called branding; using similar design elements in all aspects of your marketing material in order to generate recognition in the marketplace.
Template Design
All websites are built around a graphical layout called a template. Part of developing the best website for you is designing a template that conveys your marketing message accurately and effectively. This often entails general layout, color schemes, font schemes and graphic elements.
Logo Design
Creating a logo for you company is art unto itself. General rules to follow in logo design include making the design scalable, meaning it is clear even when shrunk to a small size. The logo should also be distinguishable, even if it is black and white. This is necessary as often this image can end up on faxes or letters where color isn’t available. Logos also should be designed in the appropriate software so that it can easily edited and/or transmitted to press.
Flyer/Ad Design
It’s important that the designs used to generate the website connect with your print ads, presentation graphics and general documentation. It’s important to branding that you take every opportunity you can to connect specific images or phrases with your company. While each ad or flyer is going to be different, the design elements should stay consistent.
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What is Joomla?
Joomla is a content management system. Behind this website that you are viewing, is a database of images, content and programming instructions. Joomla is the software that manages all of this information and displays it correctly on your browser. Joomla is a unique content management system that allows us to offer a wide variety of benefits to our clients.
Affordability
Joomla is open source, which means programmers all around the world can create different components and offer them to everybody else. For example, if you click here, you’ll see a module that displays our logo designs in a dynamic way. The coding that created that module was not written by us, but we did install and configure it. The time it takes to add and modify such modules on your site is a fraction of the time it would take to program them from scratch. As we’re able to piece together a site quickly, we pass the savings on to our clients.
Flexibility
There are literally thousands and thousands of pre-programmed modules available for Joomla based websites. You want a forum? A few clicks, and you have one. You want a blog, an image gallery or a shopping cart? No problem. We’re able to find and install such modules quickly, which allows you to create the site you want to have, without having to worry about the huge programming expense of having each component created individually.
Speed
Because we don’t have to spend the time to manually create each component, we’re often able to turn around a completely new site in about a week. For the most part, additional changes are often easy to implement as well.