| matt |
| Google, The Web and China |
| 2010.03.05 19:50:01 | |
|
Austin Tx -- In mid-December, Google discovered "a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google". Whoa! In consequence to this Google has been thinking of pulling the plug on the web in china. Previously Google was complying with China's strict designs on censoring Google searches. Programming Google in such ways as the "Golden Sheild Project" which when searching for prohibited Chinese keywords, Google China would display the following statement at the end of the page (translated): "In accordance with local laws, regulations and policies, part of the search result is not shown." Google China was founded in 2005. According to Analysis International Google has a market share in China of 29%. Though Google is worried about the loss of its position on the web in China, they have taken the step of embracing open and public resistance by sharing information about these attacks for two reasons 1.The security of human rights. 2. That this goes to the heart of a much bigger design, the global debate about freedom of speech.
It seems to me that Google will do all in its power to resolve the issue of censoring the web in China. Possibly designing ways to get around the strict programming. There are a lot of folk here in Austin that will be very interested in seeing how Google goes about this. Hoping that the freedom of speech and human rights will be protected through out the world. Tags: china | trends | search engines | SEO | freedom of speech |
| matt |
| The Social-Site Trend |
| 2009.11.07 12:46:50 | |
|
One cannot ignore the growing impact social networking sites are having on the online community. According to a recent Neilson report of August 2009, online traffic to social networking sites now makes up 17% of the time spent on the internet, up from 6% from this time last year. Consider that for a moment. The time spent online dedicated to social networking sites has tripled in the last year. When it comes to having an online presence, you cannot be taken seriously if you don’t take social networking sites seriously. This trend is indicative of the online community changing the way they search for information. While search engines like Google and and portal sites like Yahoo!, MSN and AOL make up for 71% of all search queries, the remaining 18% are handled by social networking sites. This is an increasing trend and can be attributed to a simple precept: people trust their friends more than they do strangers. A Forrest Research report discovered that when rating how much one trusts the information they are given, email from a friend ranked highest at 77% while corporate blogs rated lowest at 16%. As a company looking to distinguish yourself in the marketplace, you cannot rely on the information on your company’s site alone to do the trick. You must expand out into the social networking community, where your message is more believable. If you haven’t already, now is the time to start expanding the presence of your business in Facebook, Myspace, Twitter, etc… Tags: socail networking | trends |
