The answer to this question is YES! Search engine optimization is the only process you can use to get your website on top of the search results page of the major search engines such as Google, Yahoo, and Bing.
This is the process that maximizes your site’s visibility in the search results when internet users search for products or services online through the major search engines. As such; to increase the general performance of your website which is measured by the sales level of a website (conversion rate of a website). The conversion rate of your website has to be always higher to ensure an impressive return on investment used to promote a website. Create a website with care!
On the other hand, search engine optimization is the well-known long term cost effective website promotion technique which will be fruitful for a business long after several years of an effective SEO campaign on your website. Ideally you will save lots of your online marketing resources since you will not be charged for your site’s visibility in the search engine results page.
Website traffic coming from the organic searches made on the search engines is the lifeblood of a website: A site without traffic from the search engines is as good as having no website. Besides website traffic from the search engines, your website needs to be fully optimized for users so that when your site or webpage shows in the search results they can be persuaded with relevant keywords and be converted into valuable web traffic.
Traffic from the search engines is not enough. Your website also needs to be promoted through other off-page SEO techniques such as posting or submitting web content to social bookmarking and social media sites in order to increase an audience.
Moreover, SEO also involves paid ad campaigns; which is among the most cost effective of internet marketing techniques used by webmasters to target online customers who are more likely to take an action such as purchasing or downloading items when they get to your website.
As you have noticed search engine optimization is very necessary for an impressive website performance that guarantees a higher return on the investment employed. However SEO is a complicated process, and requires professional website designers with vast experience and skills in web design and development.
Since your site’s content is meant for users; user experience is the top factor to be considered in order to give your website’s visitors easy navigation to various landing pages on the site. A site with good user experience will have a lower bounce rate which is among the ranking factors major search engines use to rank a website or a web page in the search results page.
Several internet users are using hand-held gadgets to make an online purchase decision and more web traffic will be generated when a site is optimized for these small devices.