When seeking to improve your online business, one of the main pieces of advice you tend to receive is to create engaging content. Of course, what qualifies as engaging content differs. For some businesses, blog posts are the top choice. Others benefit the most from email or social media content. Regardless of your company’s preferred type of content, it is important to include helpful visuals.
Visual content is one of the most effective modes of content marketing for the vast majority of online businesses. With increasing numbers of users spending hours every day online and over 90 percent of marketers publishing visual content, engaging graphic and visual content is just part of appealing to consumers.
Consider these 5 ways that your online business can benefit from visual content:
1. Visual Content is Eye-Catching
Half the battle in marketing is simply getting consumers’ attention. Especially in this age of the empowered consumer, online users are inundated with content that promotes or directly markets businesses and their products. If your content doesn’t catch consumers’ eyes instantly, it may easily be overlooked or forgotten once quickly skimmed over.
Fortunately, visual content is inherently attractive. Made up of imagery, color, and evocative design, visuals naturally catch the eye of consumers. Once their attention is caught, consumers then quickly decide whether they like the visual and if the content it offers is worth clicking on, viewing completely, or remembering.
2. Video Visuals Have High Conversion Potential
A particular engaging form of visual content is video. A variety of types of video content are surging in popularity and proving effective. The explainer video, for example, tells consumers short stories to grab their attention and their interest. Some introduce companies or products, other explain how a specific service or process works.
By offering simple, short, and tantalizing explanations in easy-to-digest videos, many businesses are reaching consumers and then quickly converting them into loyal customers. The process of creating effective video content is surprisingly easy as well. A reputable, popular company like Spiel will work with a business like yours to create stunning video content customized to convert consumers efficiently.
3. Graphics can be Made Affordably
Producing visual content is not as complicated or expensive as many business owners think. Free online graphic creation tools, for example, can be utilized by your marketing staff. Many cost-effective programs with more advanced tools are also available.
It is common to outsource visual marketing projects to marketing firms or hire freelance graphic designers. Many companies effectively leverage the power of visual content while reaping the benefit of saving costs by using online tools or service providers instead of hiring full-time designers.
4. Visuals Get the Message Across Quickly
One of the reasons visual content is so popular among both consumers and companies is because of its convenience. Messages can be relayed concisely and quickly through visual content. The content is easy to skim and often more memorable than reading full paragraphs on a web page. Basically, visual content speaks for itself.
Symbols and images can be used to convey emotions, processes, and call attention to particular parts of the message, but without all the words that take the time to read and understand. As a result of the convenience of receiving messages from marketers via visuals, consumers feel their time is valued and are often more likely to engage with more content by the company.
5. Images and Videos Lead to Organic Shares
Due to the enormous favor visual content finds among many consumers online, images and videos are often likely to be shared. This leading to organic user-based marketing. Essentially, companies who produce visual content that consumers independently share get free advertising through consumers, expanding their audience reach. That can lead to tremendous growth for online businesses like yours.
About Irene Fatyanova:
Irene Fatyanova is a content writer, working with TechnicalMindsWeb.Com who loves reporting on the latest web design and online marketing trends, WordPress and eCommerce solutions. Apart from writing tech articles, she’s keen on photography and has a couple of cool Photoshop image retouching tricks up her sleeve.