With the advent popularity of the internet, the presence of every business on the web landscape has become mandatory. The presence of businesses on the World Wide Web has simply changed the way of marketing and promotion of different trades online including salons, plus with the amount of potential customers searching the web every second, it’s an important marketing tool that is far forgotten but more easier than imagined to obtain with the amount of services available these days compared to ten years ago. Gone are the days when marketers only relied on traditional marketing tactics like print, TV ads, banners, hoardings, leaflets and etc. for their business marketing strategy. However, with the popularity of Internet the entire game has changed. Like many other local salons working in specific niches, you’re web presence needs to be felt on the web when a local customer does a search for “salon in my area” – otherwise, you’re business is left behind for your competitors.
Let’s see how a website for a salon can boost your salons brand, customers and overall productivity with a few different strategies – online and offline.
Build Relationships & In Return Get Branding Recognition
Being beauty and hair therapists, you are in the business of making your clients feel confident by making them beautiful with the help of giving them freshly pampered skin, body or hair treatments. However, all these services that you offer require brand trust in your client’s minds. If you fail to build up a good rapport with your clients, you fail to get their business and your reputation of word-of-mouth may sink.
Taking Advantage of the Internet – Building your Web Presence
So when you talk about building a rapport with your clients the very next thing that comes in your mind is how to actually make it happen. Well the answer comes in the form of having a website, which once you create can give enough options to your clients and potential clients to connect with your salon and strengthen you brand. A salon having a website would keep your salon open 24×7 rather than a few hours in a day – your clients should be finding your website when they have a problem, after all – we are only in business to solve problems. With a single click, your potential customers or clients can easily find all of the information about your salon, the services you offer, how talented your team is, your location, the amenities your salon offers and so much more! Even more fascinating, not many salons are taking advantage of website features that can boost productivity and drive sales to a whole new level, such as online appointment scheduling software which you can add in a few clicks and instead of clients working around your schedule – you’re now working around theirs.
Converting Visitors into Customers – Salon Website Tips & Tricks
There are many ways in which your website can convert potential clients, such as the ones we mentioned above. Put yourself in customers’ shoes and imagine browsing a salons website that shows a full-fledged gallery and biography of their stylists with raving reviews. The more professional and competent team you have, the better the chances you have of your client clicking that “Book Now” button and converting. Next is the photos of your previous clients, which can also put a positive impact on your potential clients. Photos of your salon, styles, treatments and photos of some known people in your area who have been at your salon can really make a big difference in having customers convert also.
Making the Right Choice for Your Web Presence
There are many providers who offer websites for salons and offer all of the features your salon will need to establish a great web presence. Specialized all-in-one salon website design providers like Herolocity and template-based providers like GoDaddy. Which provider your salon chooses depends on whether or not you want your business reflecting thousands of other businesses or stand out and be unique amongst others.