Having a blog makes it fast, easy and fun to add new content to your web site. Not only the blog entries themselves are seen as “fresh” content, so are the comments of the people who read it. Sometimes a particularly funny or controversial blog you can keep generating new content months as readers share their opinions and personal stories.
One of the best things you can do to help with SEO is to add a blog to your website. We recommend adding a blog immediately once your website is online, posting to it at least 1-2 times a week. These are the reasons and benefits of why having a blog of the company are so important:
1) Help Drive Traffic to your Website
The blog also helps you to be discovered through social media. Each time you write a blog post, you are creating content that people can share on social networks – Twitter, LinkedIn, Facebook, Pinterest, Google+ – and this helps to expose your business to a new audience that does not know you yet.
So, the first benefit of blogging? This helps drive new traffic to your website and works closely with the search engines and social networks to do that.
2) Support to Convert that Traffic into Leads
Now that you have traffic coming to your website through the blog, you have the opportunity to turn it into an advantage. As each blog is another indexed page, each item is a new opportunity to generate new leads and grow in the SEO. The way it works is very simple: Just add a call to action to every blog.
Often, they are calls to action are things like free eBooks, free white papers, data sheets free, free Webinars, free trials … basically any content that someone would be willing to share your contact information. The process is as follows:
– The visitor comes to the website
– Go button call to action with a free offer behind him
– Click the button call to action and comes to a landing page containing a form to fill out with your information
The visitor fills out the form, send the information to get the free offer
3) Help to Establish Authority
Top Business blogs answer questions that potential customers and regular customers have. If you consistently create useful content for your target audience, you will help establish authority in their eyes. This is a particularly useful tool for sales professionals and service.