Designing a web page for your business should be handled by a company or individual who has a track record that can be shown to you. Building just any old type of website is one thing, but building it the right way so your customers and customers to be can find it, is another.
Your webpage or website, if you are in business, should be looking for a marketing platform along with an informational site. So a good website or webpage designer should be able to build your site so that it is clear what your business is all about and have it organized so that the viewer will be able to easily find everything.
The designer should also be able to optimize your site for SEO (Search Engine Optimization.) This means that when people are searching for the type of business you have (Bagels for example,) your site ranks highly in the search engine results.
There should also be coordination between your website and various social media sites such as Facebook, Twitter, Pinterest and Instagram. People will find out about you on Facebook, and then be sent over to your website from there, and the same idea will hold true for Twitter. The social media sites are going to allow you to interact with your customers and potential customers.
This type of activity can be very important and be responsible for increased activity on your website and the social media sites. If friends of friends see your offerings, then they can begin to share the information with each other and you will have a sequence of people sharing your information that can go on and on.
It is estimated that 60 to 70 percent of searches that are conducted online are now done through mobile devices such as smart phones, iPads and tablets. The web page design that you choose should have the capability to work on all of the mobile devices. If that is not the case, or the designer does not have that capability, then you should locate a designer who does have that capability. Otherwise, you will be passing by a large segment of business that you cannot afford to pass up.
You should ask to see samples of actual work that the designer has done, and they should be able to demonstrate how they have achieved first page rankings in Bing and Google for searches in various categories. This is a very important factor because anyone can brag, but to put a site together and then be able to get it ranked highly and successively over a period of time is what you are looking for.
There is a reason that no one delivers phone books to your home or business anymore, and that is because all of that information is now online, and it would be a waste of time to look things up in a phone book. Be sure that your online presence is being presided over by an experienced, and knowledgeable web page design service.