The website of your company is everything. So how do you ensure that it is designed to bring out its main function is to convert visitors to customers?
Whether you are designing your own website from scratch, or you are hiring a designer to create it, you want the same thing: to have a web page of results.
To be clear, your website is the first and only interaction and impression people have of your business. That means it’s an opportunity to convert visitors into leads. So we give you these tips to help you maximize the impact of your online business:
Focus on Value
You must never forget that big business is based on a strong value proposition. I.e why customers for the product or service you offer would be interested, and what solutions brings to life the same? People are looking for new ways to meet their needs and at that moment where your business needs to stand out. To achieve stand out from the crowd on your business website must clearly communicate that value proposition. Your goal is to provide facilities to the customer and that is for them a no brainer to buy your product, or contact you.
One thing you never want a visitor asks is “Where do I go now?” And clearly you’re doing it wrong. Why? Yes you have multiple calls to action, or has too many navigation links to choose from, your attention is diverted too many different directions. This means they are too busy to find out where to go, when they should focus on the message and benefits of your product or service.
Optimize Your Call to Action
Everything on your website should be designed around your “funnel”. That is, the way that a user makes from the main (or a landing page) page to finally become a customer or subscriber.
To do this effectively you need the “calls to action.” This could be a button to buy your product or sign up for your newsletter or even phone number to call. A good example would be this:
To achieve an effective presence on the Internet you first need to have a quality website that reflects the identity of your business to effectively communicate your message to the public and encourages decision making by the “calls to action” or “call to action “.